Why Marketers Change Their Minds a Lot | Ep. #736

In episode #736, Eric and Neil discuss why marketers change their minds so often. Tune in to hear why marketers are a fickle bunch. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Marketers Change Their Minds a Lot [00:45] Eric and Neil originally said they wouldn’t use Outbrain or Taboola. [01:00] Since then, those companies have improved their methods. [01:24] At first, the Facebook ads platform was weak. [01:45] Often, marketers change their minds because circumstances change. [02:05] What worked yesterday, may not work today. [02:20] Market conditions are always in flux. [02:38] Neil always told people not to advertise on Instagram, but he has since changed his tune to some degree. [03:00] It’s not good for cold traffic, but works for further exposure. [03:30] Have a framework whereby you can re-test methods that were previously unsuccessful. [04:10] That’s all for today! [04:13] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.