Plant Bae's Diary10 Helmi 2025

#49: Brian Jacobs: London Vegans

This episode, we’re joined by Brian Jacobs, the man behind London Vegans —one of the largest and most engaged online vegan communities in the UK. He also runs VeganLondon.co.uk, a go-to resource for plant-based dining, events, and ethical living in London.We dive deep into the power of online vegan communities, combating misinformation, staying connected, and using hypnotherapy to support people transitioning to a vegan lifestyle.

00:00 - Intro02:06 - The origins of London Vegans04:02 - Who joins the online groups?05:49 - The strength of community06:46 - Community & overcoming vegan challenges together07:55 - How London Vegans stay active & thrives – Online & in-person engagement09:15 - Brian’s vegan beginnings11:48 - Vegan spaces: welcoming or critical?13:20 - Who joins the in-person groups? – Meetups, events & connections16:38 - The impact of COVID on the London Vegans Groups19:15 - Brian’s website – VeganLondon.co.uk, a hub for plant-based living21:35 - Running London Vegans – How much time does it take? Who helps?24:14 - IYKYK25:18 - Brian’s introduction to hypnotherapy26:53 - Can hypnotherapy help people go vegan?29:42 - The final hurdle… cheese & dairy – Why it’s so hard to give up32:25 - Being the only vegan in the room... HELP34:07 - Brian’s vegan journey & living vegan in London36:49 - Challenging vegan bashing38:22 - The optimism behind veganism – Why the future is plant-based39:41 - Leading by example – The impact of online & offline activism40:43 - Kiera’s parting question Watch, listen, and get involved!Follow‪@BrianMJacobs‬ Instagram / londonveganbrian Websitehttps://www.veganlondon.co.uk/London Vegans:Websitehttp://www.londonvegans.org/lvhome.phpFacebook / 2373005512

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