How to Craft an Irresistible Hook | Ep. #791

How to Craft an Irresistible Hook | Ep. #791

In episode #791, Eric and Neil discuss how you can figure out your messaging. Tune in to hear how you can create an irresistible hook. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Craft an Irresistible Hook [00:36] A Hook is something that draws people in. [01:10] If you think about Squatty Potty (the bathroom accessory), they did $20 Million in revenue. [01:36] They ran a commercial where a Unicorn was pooping rainbow ice cream and the spokesperson then ate said ice cream. [02:15] Neil is testing out a headline hook right now. [02:30] He also offers free resources. [02:45] BuzzSumo is a helpful tool to help you figure out what your hook could be. [03:20] A lot of it has to do with messaging. [03:30] Squatty Potty figured out their messaging. [03:52] Try using Survey Monkey or Qualaroo to figure out customers’ pay points. [04:20] Check out the Harmon Brothers’ ads. [05:30] You can hire people, but that is expensive. It’s better to figure out the messaging and hook on your own. [06:30] That’s it for Today! [06:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Combine Content Marketing with Paid Advertising | Ep. #127

How to Combine Content Marketing with Paid Advertising | Ep. #127

In Episode #127, Neil and Eric talk about the different ways you can combine your content marketing with paid advertising. Listen as they list down pros and cons for different Facebook ads, and the di...

5 Joulu 201612min

How to Set Up a Basic Re-marketing Campaign | Ep. #126

How to Set Up a Basic Re-marketing Campaign | Ep. #126

In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive significant increases in conversion. Time Stamped Show No...

4 Joulu 201611min

How to Set a Marketing Budget | Ep. #125

How to Set a Marketing Budget | Ep. #125

In Episode #125 Neil and Eric talk about the factors you need to consider when setting up a marketing budget. Listen as they illustrate why marketing budgets don’t need to be BIG so long as they adequ...

3 Joulu 201611min

What To Do When You’re Not Seeing Marketing Results | Ep. #124

What To Do When You’re Not Seeing Marketing Results | Ep. #124

In Episode #124 Neil and Eric talk about what you should do when you don’t see the marketing results you were looking for. Listen to learn about the elements you might be missing in the marketing equa...

2 Joulu 201611min

How to Create Form Fields that Actually Convert | Ep. #123

How to Create Form Fields that Actually Convert | Ep. #123

In Episode #123, Neil and Eric discuss the ways you can create form fields that lead to conversion. Listen to know more about which form field strategies actually work and which ideas you can incorpor...

1 Joulu 20169min

How to Integrate the Holiday Seasons into Your Marketing Campaign | Ep. #122

How to Integrate the Holiday Seasons into Your Marketing Campaign | Ep. #122

In Episode #122, Neil and Eric share about how to integrate the holidays into your marketing campaign. Listen as they list down the ways and tactics you can use to get that “most wonderful time of the...

30 Marras 201610min

How to Improve Your PPC Campaigns in 10 Minutes per Day | Ep. #121

How to Improve Your PPC Campaigns in 10 Minutes per Day | Ep. #121

In Episode #121, Eric and Neil discuss the ways you can improve your PPC campaigns with just 10 minutes per day. Working at your PPC campaigns can be as simple as looking at your keywords’ reports or ...

29 Marras 201612min

7 Ways to Become a Thought Leader | Ep. #120

7 Ways to Become a Thought Leader | Ep. #120

In Episode #120, Neil and Eric share the 7 ways you can become a thought leader. Listen as Neil shares his experience in becoming a thought leader to help you become one as well. Time Stamped Show No...

28 Marras 201613min

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