Are All Links Created Equal? | Ep. #809

In episode #809, Eric and Neil discuss whether all links are created equal. Tune in to see if you are linking to the right sources. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Are All Links Created Equal? [00:50] Think about it from an algorithmic perspective. Would you treat every link the same? [01:05] No, because not all links are equal. [01:30] People used to think you needed the highest domain authority links out there, but that is a Moz metric, not a Google metric. Google doesn’t consider domain authority. [02:00] Instead of going for domain authority, go for the most relevant link. [02:30] Getting contextual links these days is the most effective method. [03:15] Don’t just link to one website. There will be diminishing returns. [03:33] You also want the link to be rich in anchor text. [04:25] Neil spends more money on this than most people, which he admits is a way to cheat. [04:40] Think logically: if it makes sense, if you link to different sources, you will rank higher. [05:02] Build relationships with different sources. [05:20] That’s it for today! [05:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.