How We Grew Marketing School to Over 750,000 Monthly Listeners | Ep. #812

In episode #812, Eric and Neil discuss how to grow your podcast. Tune in to hear what you need to do to make your podcast a success. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] How We Grew Marketing School to Over 750,000 Monthly Listeners [01:10] They promoted the podcast through email blasts. [01:26] They begged others to promote through their lists, but you can pay people to promote through their email lists. [02:03] The content tilt was that their podcast is about two guys who love marketing. [02:25] They haven’t missed a show for two years. [02:40] Consider what your spin is, in order to set yourself apart. [02:54] Eric and Neil are picky about their titles. [03:05] They love to create clickbait-y titles. [03:15] Appealing titles help you. [03:35] They check out other ideas through BuzzSumo to see what is popular. [03:45] They also see what is popular on YouTube. [04:18] Before they even record, they start with the title. [05:22] They look at their Libsyn stats. This will show you which episodes do well. [05:51] Based on this, they know which topics to use in the future. [06:05] Apple Analytics is still in beta, but it’s starting to kick out info about podcast performance. [06:30] The live event is a great offer to get more listeners. [06:57] iTunes lists the last 300 episodes. It’s valuable to post as many as you can. [07:32] If you are interested in corporate training, tweet at Eric. [07:44] That’s all for today! [07:51] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.