How to Target Effectively on LinkedIn | Ep. #962

In episode #962, we discuss how to target effectively on LinkedIn. Tune in to hear how you can get the right people to engage with your content. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Target Effectively on LinkedIn [00:38] On LinkedIn, you can target job titles, specialties, or seniority. [00:56] Targeting job titles is the easiest option. [01:16] Although everyone has odd titles nowadays. [01:30] The specialties option allows you to search for job function. [01:42] Seniority helps you narrow down the level of employee you are seeking. [02:10] It’s all about the content you produce. [02:24] Post content that’s related to your business. [03:02] When your post is more specific, you will get engagements from real leads. [03:30] LinkedIn groups are an option. [03:45] Retargeting is another option. [04:00] It’s about layering the options, so you can laser-target. [04:15] That’s all for today! [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.