PRGN Presents: PR News & Views from the Public Relations Global Network1 Syys 2022

S1 E5: Pros and Cons of an In-House Creative Department with Aaron Blank

Successfully business owners regularly embrace change and are constantly reviewing their business offerings against the prevailing winds of change. Don’t get stuck selling a service or a way of doing things that is inherently obsolete. What can you do differently? What should you do differently?

About the Guest

Aaron Blank is president and CEO of Fearey, a nationally recognized, Seattle-based full-service communications and marketing agency that was founded in 1981. Clients include Seattle Kraken (NHL), Amazon, Rite Aid/Bartell Drugs, Genie, JLL, Providence, Allen Institute for Brain Science, and others. He was named by PR Week (2020) and the Puget Sound Business Journal (2015) as a ‘40 under 40’ recipient.

About the Host

Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.

PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. The show is produced by the team at Speed of Story, a B2B communications firm in Phoenix, AZ.

Follow the Podcast

If you enjoyed this episode, please follow PRGN Presents in Spotify, Apple Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” the show: https://prgnpodcast.com/listen

Need to hire a PR firm?

Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(82)

S9 E4: Conversation Visibility and the Rising Importance of Reddit for Brands with Nick Leighton

Nick Leighton introduces the concept of Conversation Visibility™. Buyer behavior has shifted toward seeking peer-to-peer, unfiltered opinions, making platforms like Reddit incredibly valuable.But as N...

20 Elo 23min

S9 E3: Results of the 2nd PRGN Influence Insights Survey with Abbie Fink of HMA Public Relations

In this episode, co-host Abbie Fink steps into the guest seat to unpack the findings from the Public Relations Global Network's 2nd Influence Insights survey.Drawing on responses from roughly 1,800 ex...

6 Elo 39min

S9 E2: Marketing the Heartland and Investing in Niche Content with Natalie Ghidotti

Natalie Ghidotti, owner of a Little Rock-based PR agency, discusses the unique challenges that smaller markets present to PR practitioners and the power of combining a global network with deep local e...

23 Heinä 24min

S9 E1: WEBINAR: Latest Insights from PRGN's Global Research on Brand Influence

On May 13, 2026, the Public Relations Global Network will present the key findings of the PRGN Influence Insights 2026, the second edition of its global survey on brand influence.The 2026 PRGN Influen...

8 Touko 7min

S8 E8: From Coffee to Contracts: Moving PR Prospects Through the Pipeline with Jaime Gardner of Novitas Communications

Jaime Gardner joins Abbie Fink to talk about the biggest business development challenges agency leaders face: winning the right clients, moving prospects through a long business development cycle, and...

16 Huhti 23min

S8 E7: PR for Local Businesses with Megan Yocum and Johnny Reynolds of Buchanan Public Relations

Megan Yocum & Johnny Reynolds talk about PR for small businesses and how public relations can be a valuable asset regardless of the size of the company. They explain how PR can effectively tell a comp...

2 Huhti 17min

S8 E6: Strategic Communications in China with Shawn Jiang of China Advocate

Shawn Jiang discusses the intricacies of doing business in China and the evolving dynamics of public relations in the region. He shares valuable insights into the current landscape of the Chinese mark...

19 Maalis 27min

S8 E5: Earned Media, AI, and Authenticity in Brand Reputation Management with Tina Kozak of Franco

Tina Kozak is the CEO of Detroit-based Franco. She's the first woman and only the third person to hold the CEO position in firm's 62 year history. Her career highlights span a variety of areas from cl...

5 Maalis 20min