Challenging the Status Quo in PR Metrics

Challenging the Status Quo in PR Metrics

Send us a note about this episode. We'll reply and thank you on a future episode Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve? What behavioural changes are needed by our key audiences to accomplish those goals? How do we nudge or persuade the behaviours of our key audiences? But is that satisfying those audiences? Is it ethical for us to think our job is to influence their behaviour? Are we con...

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Jaksot(268)

Reputation Management vs Reputation Architecture

Reputation Management vs Reputation Architecture

Send us a note about this episode. We'll reply and thank you on a future episode Reputation isn’t your shadow anymore. It’s your operating system. It’s no longer something you manage. It has already ...

14 Heinä 23min

Why the Future of IABC May Be Less Stage and More Circle

Why the Future of IABC May Be Less Stage and More Circle

Send us a note about this episode. We'll reply and thank you on a future episode What happens when a conference has no keynote, no formal agenda, and no single expert at the front of the room? The n...

7 Heinä 22min

Communications Needs a New Compass

Communications Needs a New Compass

Send us a note about this episode. We'll reply and thank you on a future episode As a communications professional you’re operating in the most complex information environment in history. Misinformatio...

30 Kesä 22min

The “Transmission” Problem in Public Relations

The “Transmission” Problem in Public Relations

Send us a note about this episode. We'll reply and thank you on a future episode Communications has always been built around a sender mentality. We decide what people need to know, we package it, we p...

23 Kesä 20min

Choice Architecture: The Framework You're Already Using

Choice Architecture: The Framework You're Already Using

Send us a note about this episode. We'll reply and thank you on a future episode Every communications campaign you have ever built had a choice architecture inside it. The order you sequenced your cal...

16 Kesä 17min

Stories and Strategies Trailer

Stories and Strategies Trailer

Send us a note about this episode. We'll reply and thank you on a future episode Recognized as the most listened-to PR podcast in the World by Podchaser, Goodpods, and data from Rephonic. Also recogni...

13 Kesä 52s

The Case for Good Journalism in Today’s World

The Case for Good Journalism in Today’s World

Send us a note about this episode. We'll reply and thank you on a future episode “Journalism is dead.” You've heard it. You've probably said it. And honestly, the evidence seems pretty hard to argue...

9 Kesä 21min

Why Public Relations May Be the Secret Weapon in AI Search

Why Public Relations May Be the Secret Weapon in AI Search

Send us a note about this episode. We'll reply and thank you on a future episode Every PR professional has sat in a meeting where leaders ask you to “show up in AI” Here’s the problem. The AEO/GEO ind...

2 Kesä 19min

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