Turning On The TAP To Generate Leads (Guest Adam Posner)

Turning On The TAP To Generate Leads (Guest Adam Posner)

The topic we will be covering is “TAP”, TAP is an acronym for Trusted Authority Position that supports the premise of how to build thought leadership and a Trusted Authority Position (TAP) with audience relevant proprietary research opening up a flow of warm prospects into your business. My guest for today is Adam Posner is the CEO and founder of The Point of Loyalty and is a customer loyalty, rewards, and retention program specialist. He has been a data-driven marketer for over 28 years. Since 2013, he has commissioned and is the co-author and author of 14 in-depth Australian and New Zealand customer loyalty and loyalty program research studies - For Love or Money™. The research insights have been featured in various media channels such as CMO, Marketing Magazine, The Age, Financial Review, and on various news channels and current affairs programs, where Adam has provided interviews and insights on customer loyalty and loyalty programs. Adam has also advised brands on loyalty strategies and member research including brands such as Accor Hotels, Bakers Delight, Baby Bunting, Bonds, Dulux, MCC, Toyota, Tabcorp, Westpac Group & EZToken Rewards - Australia's first blockchain coalition cryptocurrency rewards program For Love Or Money Research: https://thepointofloyalty.com.au/product/for-love-or-money-2021-australia-comprehensive-report-with-a-presentation-from-the-author/ Cold Fact by Rodriguez: https://open.spotify.com/album/3q90UAYeHLvAtnowiQlmgp

Jaksot(37)

Being Human In The Face of AI (Guest Su Jella)

Being Human In The Face of AI (Guest Su Jella)

The topic for today is "Being Human In The Face of AI." My guest today is Su Jella, Su has previously been recognised as Australia’s Top 25 Analytics Leaders. She was also recently awarded the prize o...

25 Heinä 202442min

From Breakeven To Breakthrough (Guest Michelle Stanton)

From Breakeven To Breakthrough (Guest Michelle Stanton)

The topic for today is “Almost Bankrupt to Breakthrough , The 3 T's for Transforming Your Business!” We will be discussing the turnaround story of beloved family business, Bevilles Jewellers, and the ...

9 Huhti 202456min

Are You Ready For The Environmental Revolution? (Guest Kiarne Treacy)

Are You Ready For The Environmental Revolution? (Guest Kiarne Treacy)

The topic for today is “Are you ready for the ESG revolution?” for those who aren’t aware ESG stands for Environmental, social, and corporate governance. We will be discussing a new products in the ma...

18 Tammi 202438min

The Entrepreneurs Journey (Guest Kenny Lee - Founder of Light My Bricks)

The Entrepreneurs Journey (Guest Kenny Lee - Founder of Light My Bricks)

The topic for today is “From Idea To Reality”, we will be discussing the entrepreneurs journey from turning a passion, into an idea, into a thriving business! My guest for today is Kenny Lee, Kenny is...

14 Joulu 202332min

OMG! Retail Media! (Guest Hugh Cameron)

OMG! Retail Media! (Guest Hugh Cameron)

The topic for today is “OMG! Retail Media Networks!”, we will be discussing what they are, the brands involved in launching them, why you should care and the importance of customer data fuelling riche...

25 Syys 202348min

Drowning In Data, Where Do We Start? (Guest Warwick Matthews)

Drowning In Data, Where Do We Start? (Guest Warwick Matthews)

The topic for today is “Drowning In Data, Where Do We Start?” We will be discussing identity resolution, customer data collection, data prioritisation, data management and more. My guest for today is ...

7 Elo 202344min

Are You Prepared For The Australian Privacy Laws Overhaul (Guest Chris Brinkworth)

Are You Prepared For The Australian Privacy Laws Overhaul (Guest Chris Brinkworth)

The topic for today is “Are You Prepared For The Australian Privacy Laws Overhaul”, we will be discussing the new privacy landscape in the ANZ market, the changes coming into effect and how businesses...

22 Kesä 20231h 1min

The Journey To Hyper-Personalisation (Guest Andy Sutton)

The Journey To Hyper-Personalisation (Guest Andy Sutton)

The topic for today is “The Journey To Hyper-Personalisation”, we will be discussing real world examples of how data, team design and enablement in combination can deliver real world results. My guest...

8 Huhti 202346min

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