The Real Impact of AI on Service Design / Pablo Fernández Vallejo / Ep. #221
Service Design Show13 Helmi 2025

The Real Impact of AI on Service Design / Pablo Fernández Vallejo / Ep. #221

AI won't take over your job...

An 8-year-old girl with AI will!

Don't believe me? Check ou this video which was making the rounds on LinkedIn a while ago.

In the video a young girl coding a Harry Potter quiz game with the help of AI. In a matter of minutes.

It's a funny and striking example of where things are heading – or should I say, where they already are.

It'd be naive to think service design won't be affected.

But the current conversations about AI's impact often lack depth, nuance, and practical examples.

We don't seem to get much further than: "AI is good" or "AI is bad."

What are we even talking about when we say "AI"? We need to unpack it. Go beyond the surface.

Fortunately, our guest for this episode has done some of the heavy lifting for us.

As an educator at one of the leading design institutes, Pablo Fernández Vallejo has to live in the future.

He's always thinking about the skills future professionals will need in 4 years' time when they graduate. And of course, being able to make full use of AI is high on the list right now.

So in this episode, we sit down and talk about big questions like: Do we need to become AI experts ourselves, or should we focus on further developing our critical thinking skills? What are the risks and opportunities of bringing AI into the design process? What are the tasks that we can safely outsource to AI and which ones should we be more careful with.

So, whether you're an AI skeptic or optimist, I feel this conversation will challenge your thinking and help you make more informed decisions moving ahead.

A thought-provoking question in this episode is what will happen to our professional identities when AI starts to blur the boundaries between disciplines. It's not a question of if it will happen, but how quickly.

Curious to hear your thoughts, so make sure to leave a comment on below.

Enjoy and keep making a positive impact.

~ Marc


--- [ 1. GUIDE ] ---

00:00 Welcome to Episode 221

04:00 Grandparents' influence on AI perspective

06:00 Over-represented large language models

08:30 AI with a bias

11:00 Designing at the age of AI

14:00 Current state of designing with AI

17:30 Automation vs. Augmentation

19:30 AI’s Impact on Students

26:30 AI Possibilities vs. Limits

29:00 AI & Expertise Balance

30:00 Calculator analogy

32:30 AI & Service Commoditization

35:00 How AI impacts non-digital services

38:00 AI power dynamics

38:30 Service design for ai

42:30 AI as an active participant

44:30 Gaps in the society

47:15 Questions we should be asking

53:00 Sustainability & AI

55:00 Learning about past mistakes

57:00 Tech development and society conversation

59:30 The future we can build

1:00:40 Resources

1:02:00 Questions to ponder


--- [ 2. LINKS ] ---


--- [ 3. CIRCLE ] ---

Join our private community for in-house service design professionals.

⁠https://servicedesignshow.com/circle



Jaksot(315)

Your Burning Questions Answered / Marc Fonteijn / Ep #200

Your Burning Questions Answered / Marc Fonteijn / Ep #200

Recently, I turned 43... I don't really celebrate my birthdays anymore. Don't worry; I have an amazing wife who makes sure there's always cake. But I do always try to take a moment and reflect on my...

25 Huhti 202449min

What Design(ers) Needs to do to Stay Relevant / Yvonne Tran / Episode #199

What Design(ers) Needs to do to Stay Relevant / Yvonne Tran / Episode #199

Is design facing a crisis? You don't have to spend much time on LinkedIn to read about the recent layoffs, studio closures, and debates about our value. Whether or not you call it a crisis, it's hard...

11 Huhti 202453min

How to Stop the Erosion of Great Services? / Cameron Tonkinwise / Episode #198

How to Stop the Erosion of Great Services? / Cameron Tonkinwise / Episode #198

This has to stop... I don't care what they say. Chatbots s*ck. But we, as service design professionals, have the power to make things better. Sure, ChatGPT and Google Gemini are impressive tools, but ...

28 Maalis 202455min

How to Predict the Future and Make Smarter Decisions Today / Ali Draudt / Ep #197

How to Predict the Future and Make Smarter Decisions Today / Ali Draudt / Ep #197

Imagine that you had the power to look into the future... That you could escape from the short-term focus and envision a world years or even decades away. And on top of this, you'd be able to turn thi...

14 Maalis 202453min

The Key to Understanding the Impact of Design on Business Outcomes / Patrizia Bertini / Ep. #196

The Key to Understanding the Impact of Design on Business Outcomes / Patrizia Bertini / Ep. #196

Here is something that makes many service design professionals cringe... The question to quantify the impact design has on the company goals. You'll see that finding the answer to this question is act...

29 Helmi 20241h

Practical Strategies for Doing Work that Truly Matters / Frances Yllana / Ep #195

Practical Strategies for Doing Work that Truly Matters / Frances Yllana / Ep #195

What's the most important tool in your service design toolbox? No, it's not a fancy piece of software or a groundbreaking methodology. The most important tool is you. A bit cheesy? Perhaps. True? A...

15 Helmi 202452min

Design needs to grow up and take responsibility / George Aye / Ep. 194

Design needs to grow up and take responsibility / George Aye / Ep. 194

Design is at risk of being misused and exploited... Wow, I had to let that sink in for a moment. It's not the first thing that comes to my mind when I think of the service design community. I general...

1 Helmi 20241h

Why Beautiful Businesses always Win / Alan Moore / Episode #193

Why Beautiful Businesses always Win / Alan Moore / Episode #193

Could it be that we're missing the ultimate metric of success? If I asked you about the metrics driving your organization, I bet revenue, costs, and profit would top the list. Sure, staying in busines...

18 Tammi 20241h 2min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
herrasmieshakkerit
ostan-asuntoja-podcast
rss-lahtijat
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-sisalto-kuntoon
inderespodi
leadcast
rss-laakispodi
rss-seuraava-potilas
timanttia-hiomassa
rss-juurisyy-johtamisesta-kilpailuetua
rss-vaikuttavan-opettajan-vierella
rss-porssipodi
rss-johtoajatuksia