Passion to Purpose: The Power of Digital Marketing30 Maalis 2023

#26: How to Build an Online Community That Loves Your Brand with Cyndi Zaweski

Do want to gain more recognition for your business online, to grow so you can do more of what you love? Then you need to build a brand online, your authentic brand, a brand that not only attracts the right followers; your ideal client, but also a supportive community. Because that community is what breeds engagement and pushes your content out to more people. And frankly just makes this whole journey so much more fun. And It’s exactly how Cindy Zaweski, my special guest, and I met.

During her corporate days, she was a TV reporter and news anchor for NBC and CBS stations across the country. She ended her full-time journalism career as the Executive Editor of a Luxury Lifestyle Magazine.

Now Cyndi helps businesses expertly craft a content marketing plan; A plan that grows the business you love and a community that loves your business back. And today we are talking about how to create content that aligns with your brand so you can show up authentically and attract the right audience.

For the easiest way to stand out on social media check out this resource from Cyndi! https://www.cyndizaweski.com/articles/stand-out-on-social-media

Find Cyndi online:

@ascent_storycraft on instagram

And at cyndizaweski.com

More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love. Find Lindsey online at the links below: Website: https://www.burdamarketing.com Instagram: https://www.instagram.com/ burdamarketing LinkedIn: www.linkedin.com/in/lindseyburda TikTok:https://www.tiktok.com/@burdamarketing

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#39: Making a Pivot from Sports Marketing to Financial Planner with Renee Cohen

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#38: Using Education in Marketing Your Firm with Kristin Manna

Want ideas on how to market a new business venture using education to attract your ideal client? Well listen in, be a fly on the wall to a conversation I recently had with Kristin Manna. Kristin spent...

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#37 Building a Personal Brand with Jerecy Remanente

We're diving into why building a personal brand is absolutely crucial for solo and independent business owners. Because in a world where you're not just competing locally, but nationally or maybe even...

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#36: From Engineer to Financial Advisor with Sandra Park

I love telling people's stories. Stories of those pivoting to chase their entrepreneurial quests for success. Finding their passion and actually making it happen and the drive they have to help others...

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#35: Psychology in Marketing and Client Retention with Ashley Quamme

From winning your client over to keeping them for the long-term, it all comes down to understanding human behavior and psychology, we need to earn and keep their trust. That begins with marketing bu...

20 Maalis 202444min

#34: The Power of Public Relations and Marketing with Jody Fisher

When someone googles you what comes up? Now do you want to have better control of that narrative? Then you’ll want to think about mixing public relations into your strategy. Combing PR and marketing c...

7 Helmi 202435min

#33: From Singer to Financial Planner: When Your Passions Change

Sometimes our passions in life take a huge turn and we end up in the place we least expected, but love every minute of it. One day you’re living your childhood dream and the next you’re finding joy an...

16 Tammi 202426min

#32: Become a Leader In Your Industry with Gerry Sandusky

Gerry Sandusky. Play-by-Play Voice of the Baltimore Ravens and Leadership Communication Coach helps professionals become the leader no one can compete with by becoming a presenter people cancel plans ...

9 Marras 202345min