Eleanor Goold: Personal branding: how much you should you bring to your brand?
Hot Copy17 Touko 2017

Eleanor Goold: Personal branding: how much you should you bring to your brand?

Today we're talking personal branding - something I know a lot of you copywriters out there in podcast world struggle with. Many believe that branding is just the colour of the logo and the font you choose for your website, but it's much deeper than that.

Having a clear and focused brand can help with all your marketing and messaging, it can even help you attract the kinds of clients you've always wanted to work with!

So if you're brand is as bland as vanilla ice cream - this episode is for you.

Tune in to learn:

  • What branding really means
  • Whether you should brand as a person or a business
  • Some easy ways to discover your brand
  • How to differentiate yourself
  • Should you be the face of your business
  • The importance of consistency
Bio: Who is Eleanor Goold?

Eleanor Goold is owner and founder of Kreativ Copywriting a forward thinking and friendly writing, copywriting and content creation service. She also has her own branded website EleanorGoold.com where she provides business owners with smart ideas, copy tips, the art of storytelling and access to free social media strategies to boost their business success. She also runs The Copywriter Facebook Group.

More from Eleanor Share the pod love!

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Oh and big hugs to Sama167 for their lovely testimonial.

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