Hot Copy9 Elo 2017

The secret life of an American copywriter

Today we're talking to with fellow copywriter and podcaster Kira Hug. Kira is a conversion copywriter based just outside New York. She set up Kira Hug marketing in 2014 and names the likes of Joanna Weibe as a mentor.

She also used to love dressing up as a pirate.

In today's episode going to be comparing the lives of Australian and American copywriters to find out if it's all bit easier in the US of A, and why Americans are so obsessed with long, long sales letters.

Tune in to learn:

How playing pirates helped boost Kira's brand
How Kira got started as a copywriter and her biggest challenges early on
Where Kira writes
What character traits Kira thinks makes for a quintessentially American copywriter
Why Americans are so obsessed with conversion copywriting
Kira's go to resources for conversion copywriting

About Kira

Kira Hug is a Brooklyn-based conversion copywriter who takes your copy seriously—but doesn't take herself too seriously. In a past life, she worked with global brands like Estee Lauder and venture-backed start-ups like ActionableBooks.com. She's also the co-host of The Copywriter Club podcast.

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Thanks to Chief White Rabbit for a fantastic review of the show.

Question for the listeners

We'd love to know if you've ever visited the States or Australia! You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

JUMPCHART PROMO

Anyone who signs up for Jumpchart using THIS LINK will receive 50% off their subscription for life. The promo will run through the end of August 2017.

Useful links:

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