Marketing for Developers

Marketing for Developers

Scott and Wes talk about marketing. Specifically how to do marketing if you’re a developer wondering where to start. Freshbooks - Sponsor Get a 30 day free trial of Freshbooks at freshbooks.com/syntax and put SYNTAX in the “How did you hear about us?” section. LogRocket - Sponsor LogRocket lets you replay what users do on your site, helping you reproduce bugs and fix issues faster. It’s an exception tracker, a session replayer and a performance monitor. Get 14 days free over at https://logrocket.com/syntax Show Notes 7:58 - Personal Branding Build trust and reciprocity Be authentic to yourself and let that carry through in your work. Have the guts to put yourself out there and establish yourself as an expert. Speak at conferences Write blog posts Make YouTube videos Be on podcasts Start your own podcast 14:50 - Running a Business Treat people well. Reward your customers. Don’t punish your users. Have a refund policy. 19:26 - Social Media Don’t push people off a platform. Bring content to them that is tailored for that platform. Get in early, before the platform becomes super crowded. YouTube Quality content through quantity. Write good SEO titles. Tease your paid content or create a free one-off. Don’t expect to make a lot of money, but it can be great for growing a brand. Twitter Be helpful - small, digestible tips and tricks and great for growing a Twitter following. Quality is still the key. Steve Schoger is a great example of consistent, high quality content. Facebook People have other interests besides web development. People like to see into your life. Use Facebook to give people a window into who you are. Reddit Reddit is really difficult. It’s easy to get banned. The best strategy is to not focus on marketing and just try to be helpful. It’s sort of replaced forums and is a great place to build communities around different hobbies. Instagram Recently IG has been blowing up for web developers. Dhanish is a perfect example of how to do Instagram well. 49:55 - Paid Advertising Don’t be sleazy. Ads are good for getting likes and driving some traffic to something, but it takes experimentation to get the best bang for you buck. 54:40 - Email marketing Wes: Email is probably responsible for most of my sales. Keeps people up to date and helpful for promoting new courses. Helpful for figuring out what people want. 59:17 - Partnerships A lot of companies want to partner rather than just sponsor. It can be a great way to fund the creation of products/courses. Affiliate programs are great when they work out. 67:30 - Freebies Giving away free content is a surefire way to get people to pay attention. It’s about giving back to the community as much as marketing your products. ××× SIIIIICK ××× PIIIICKS ××× Scott: Cypress: End to end testing Wes: Audiobook: Own the Day, Own Your Life Shameless Plugs Scott’s New Electron Course Wes’ Advanced React and GraphQL Course Tweet us your tasty treats! Scott’s Instagram LevelUpTutorials Instagram Wes’ Instagram Wes’ Twitter Wes’ Facebook Scott’s Twitter Make sure to include @SyntaxFM in your tweets

Jaksot(934)

862: Svelte 5 Is Here!

862: Svelte 5 Is Here!

Is Svelte becoming React? Scott and Wes explore the exciting updates in Svelte 5, including Runes, Snippets, odd font choices, and performance benchmarks, while discussing custom event updates, migration tips, and potential performance gains. Show Notes 00:00 Welcome to Syntax! Scott’s Svelte5 Overview. 01:27 Brought to you by Sentry.io. 02:06 What’s new in Svelte 5? 02:13 Runes. 04:47 $state 07:00 $state.snapshot 11:47 $derived 12:46 $derived.by 15:41 $effect 17:24 $effect.pre 18:05 $effect use cases. 22:20 $props 24:57 Binding state. 27:15 $inspect vsode-wrap-svelte. 28:46 $inspect(…).with 30:42 Snippets. 34:22 Events now onclick instead of on:click. 36:09 Custom events now just props instead of createEventDispatcher. 36:31 Serif Font on website. 40:01 Performance. Benchmarks Doc. Benjamin McCann Tweet. 46:41 Is Svelte becoming React? 49:21 Migration. 51:41 What’s next and wish list for Svelte. 57:12 Sick Picks & Shameless Plugs. Sick Picks Scott: Dragon Quest 3. Wes: Dresscode.dev. Shameless Plugs Scott: Syntax on YouTube. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

18 Joulu 20241h

861: Local Data: Sqlite, LocalStorage, Session, Cookies and IndexDB

861: Local Data: Sqlite, LocalStorage, Session, Cookies and IndexDB

Scott and Wes dive into the world of local data storage, breaking down the pros and cons of Sqlite, LocalStorage, SessionStorage, Cookies, and IndexedDB. They cover real-world use cases like user settings, offline data, and auth tokens, while sharing their favorite tools and strategies for keeping your data fast and secure. Show Notes 00:00 Welcome to Syntax! 00:30 Brought to you by Sentry.io. 01:43 Why store data locally. 01:55 User preferences and settings. 02:50 Not logged in state (shopping carts, etc). 03:30 Data for faster loading. 03:51 Privacy concerns. 04:25 Large files or drafts. 05:50 Auth tokens. 07:08 Where to store data. 07:11 Cookies. 07:48 Local storage. 09:15 Session storage. 10:35 IndexedDB. 12:15 BYOJS Storage. 13:41 SQlite via WASM. 14:12 Penalties of SQLite in browser via WASM. 15:29 PGLite. 16:23 Dealing with migrations. 16:55 The advantages of the approach. 18:42 Dexie. 19:59 Patch messages. 21:25 A few options. TinyBase Docs. Local First Web. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

16 Joulu 202424min

860: Module Federation Microfrontends with ByteDance’s Zack Jackson

860: Module Federation Microfrontends with ByteDance’s Zack Jackson

Wes and Scott talk with Zack Jackson about Module Federation, and the innovative ways it streamlines collaboration across large teams and complex applications. Zack also dives into simplifying microfrontends, optimizing builds with Rspack, and his work at ByteDance. Show Notes 00:00 Welcome to Syntax! 00:48 Zach background and role at ByteDance 03:10 ByteDance’s web and native apps How ByteDance Became the World’s Most Valuable Startup Lynx ByteDance GitHub Coze Lark MarsCode 06:48 What is Module Federation? Zephyr Cloud 15:49 Evolution from V1 to V2 of Module Federation 24:47 When to consider Module Federation 29:46 How would you publish a utils package in Module Federation? 32:59 How would you do a major upgrade? 36:36 Brought to you by Sentry.io 37:01 Who owns the update process? 39:40 Handling multiple frameworks 42:10 ModernJS and Meta frameworks ModernJS Rspress 47:20 Does ByteDance have its own JavaScript runtime? NAPI 50:02 Why Zack built Rspack Rspack Rsbuild 58:15 The future of Rspack and custom bundlers Unpack 01:04:24 Module Federation’s major features 01:07:29 Sick Picks & Shameless Plugs Shameless Plugs Zack: Zephyr Cloud Midscene.js Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

13 Joulu 20241h 10min

859: Streaming Video in 2025

859: Streaming Video in 2025

Scott and Wes break down the tech behind video streaming for the web, from transcoding and variants to CDN and access control. They also share insights on tools like Mux, Cloudflare Stream, and ffmpeg, plus tips for managing bandwidth, hosting, and costs. Show Notes 00:00 Welcome to Syntax! 00:50 Brought to you by Sentry.io. 01:15 The history of video streaming. 02:10 How video streaming works: The Tech. 03:54 How video streaming works: Transcoding. 06:37 How video streaming works: Variants. ffmpeg. Wes’ R2-video-streaming. Wes’ Transcoding. YT-DL. YT-DLP. 13:13 Dynamic ad insertion. 14:29 Bandwidth and hosting. Mux. 18:03 Cloudflare. 19:13 The costs. Wes Bos Tweet Cloudflare TOS. Steve Tenuto tweet. 25:39 Media players. Media Chrome. 29:42 CDN. 32:04 Access control. 33:35 Solutions. Mux. Cloudflare Stream. Bunny.net Stream AWS Media Convert. Cloudinary. Bitmovin. 41:55 Some other features. 45:47 Sick Picks & Shameless Plugs. Sick Picks Scott: Anker MagGo. Wes: PolyCapture. Shameless Plugs Scott: Syntax on YouTube. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

11 Joulu 202451min

858: How to Go Deeper With Your Learning

858: How to Go Deeper With Your Learning

Want to level up your web dev game? Scott and Wes share their top tips for going deeper with your learning—covering everything from reading the docs and source code to finding mentorship and engaging with the community. Show Notes 00:00 Welcome to Syntax! 02:48 Brought to you by Sentry.io. 03:54 How do you go deeper? 04:23 Pick a project and build it. 06:36 Read the docs. Svelte Docs. 09:07 Read the source. 11:19 Consume content: blogs, conference talks, etc. Dot Conferences on YouTube. GitNation JavaScript Conferences. 16:24 Discord and Reddit. 19:31 Get mentorship and ask questions. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

9 Joulu 202424min

857: How to Look and Sound Good at $10, $100 and $1000 With Producer Randy

857: How to Look and Sound Good at $10, $100 and $1000 With Producer Randy

Wes and Scott talk with Syntax Producer Randy Rektor. From mastering mic technique to lighting hacks and choosing the right camera, they discuss the best ways to upgrade your audio and video setup on any budget. Show Notes 00:00 Welcome to Syntax! 03:01 Brought to you by Sentry.io 04:14 Understanding signal-to-noise ratio 06:48 Using de-noise iZotope Voice De-noise 09:12 The importance of mic technique 10:28 Dealing with electrical noise 11:15 The proximity effect 13:01 Sound treatment vs sound proofing Sound Wavelength Calculator Syntax 516: Wes’ New Soundproof Office Studiobricks Randy’s Studiobricks video GIK Acoustics 23:33 Do egg crates work for sound treatment? 25:22 USB mics vs XLR mics Shure MV6 Syntax 845: Are Companies Hiring? State of the Dev Job Market With Taylor Desseyn 27:06 Video composition 30:18 How to improve your lighting 35:37 Choosing the right camera 36:58 The importance of codecs and bitrates 38:14 What to look for in a webcam 38:50 Randy’s packages for $50, $150 and $500-$1000 budgets 40:02 The $50 package/selecting your mic Feelworld PM1 Fifine K688 heyday Stone White Desktop Mic 43:53 The $150 package Neewer lights 45:32 The $500-$1000 package Shure MV6 Insta360 Link 2 Insta360 Link 2c Elgato Cam Link 4k Sonay a6000 51:07 Mic stand recommendations VIVO 56:50 Sick picks & Shameless Plugs Sick Picks Randy: etymologynerd on TikTok Shameless Plugs Randy: Randy’s YouTube Channel Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

6 Joulu 202458min

856: Loading UIs, Rust Webpack, New Cookie Types, Conference Talks + More

856: Loading UIs, Rust Webpack, New Cookie Types, Conference Talks + More

Scott and Wes dive into your questions on Hono and SvelteKit, partitioned cookies, redirect codes, and using Rspack instead of Vite. Plus, they share insights on quoting projects, interview best practices, and whether you should slow down those speedy loading spinners. Show Notes 00:00 Welcome to Syntax! 00:50 Brought to you by Sentry.io. 02:23 Apple developer accounts and certificates. 06:58 Hono, SvelteKit, and using them together. 11:14 Rspack & Rsbuild over Vite? Rspack, Rsbuild. Rolldown, Rollup. oxc. Turborepo. 21:01 Quoting projects without seeing under the hood. 25:26 HTTP cookies, partitioned cookies, and chips. Partitioned Cookies. 30:29 Redirect codes; 301, 302, 303, 307 418 I’m a teapot. 36:22 Gaining inspiration for talks and posts. 40:02 My loading state is too fast! Should I use setTimeout? setTimeout Docs. 42:29 Interviews and landing the job. 49:50 Sick Picks & Shameless Plugs. Sick Picks Scott: Stainless Steel Cookware. Wes: Dim Lightbulbs, steelpan.guy on TikTok. Shameless Plugs Scott: Potluck Submissions. Wes: Syntax on YouTube. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

4 Joulu 202456min

855: Fast Websites: The New Speculation Rules API

855: Fast Websites: The New Speculation Rules API

Scott and Wes dive into the Speculation Rules API and why it’s a game-changer for building blazing-fast websites. They break down how pre-loading, prefetching, and pre-connecting work together to boost performance while weighing the costs for both users and developers. Show Notes 00:00 Welcome to Syntax! 00:49 Pre-loading, prefetching, and pre-connecting. CSS Wizardy. CSS Wizardy on GitHub. 02:06 Brought to you by Sentry.io. 03:16 Benefits of pre-loading, prefetching, and pre-connecting? 07:02 The Speculation Rules API. mdn web docs. 08:20 Isn’t that expensive? 08:53 Eagerness of the Speculation Rules API. 09:55 What is the cost for the site? 14:42 What is the cost for the user? 15:49 Next Master. Next Master. 18:07 The current prevalence. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

2 Joulu 202424min

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