Marketing for Developers

Marketing for Developers

Scott and Wes talk about marketing. Specifically how to do marketing if you’re a developer wondering where to start. Freshbooks - Sponsor Get a 30 day free trial of Freshbooks at freshbooks.com/syntax and put SYNTAX in the “How did you hear about us?” section. LogRocket - Sponsor LogRocket lets you replay what users do on your site, helping you reproduce bugs and fix issues faster. It’s an exception tracker, a session replayer and a performance monitor. Get 14 days free over at https://logrocket.com/syntax Show Notes 7:58 - Personal Branding Build trust and reciprocity Be authentic to yourself and let that carry through in your work. Have the guts to put yourself out there and establish yourself as an expert. Speak at conferences Write blog posts Make YouTube videos Be on podcasts Start your own podcast 14:50 - Running a Business Treat people well. Reward your customers. Don’t punish your users. Have a refund policy. 19:26 - Social Media Don’t push people off a platform. Bring content to them that is tailored for that platform. Get in early, before the platform becomes super crowded. YouTube Quality content through quantity. Write good SEO titles. Tease your paid content or create a free one-off. Don’t expect to make a lot of money, but it can be great for growing a brand. Twitter Be helpful - small, digestible tips and tricks and great for growing a Twitter following. Quality is still the key. Steve Schoger is a great example of consistent, high quality content. Facebook People have other interests besides web development. People like to see into your life. Use Facebook to give people a window into who you are. Reddit Reddit is really difficult. It’s easy to get banned. The best strategy is to not focus on marketing and just try to be helpful. It’s sort of replaced forums and is a great place to build communities around different hobbies. Instagram Recently IG has been blowing up for web developers. Dhanish is a perfect example of how to do Instagram well. 49:55 - Paid Advertising Don’t be sleazy. Ads are good for getting likes and driving some traffic to something, but it takes experimentation to get the best bang for you buck. 54:40 - Email marketing Wes: Email is probably responsible for most of my sales. Keeps people up to date and helpful for promoting new courses. Helpful for figuring out what people want. 59:17 - Partnerships A lot of companies want to partner rather than just sponsor. It can be a great way to fund the creation of products/courses. Affiliate programs are great when they work out. 67:30 - Freebies Giving away free content is a surefire way to get people to pay attention. It’s about giving back to the community as much as marketing your products. ××× SIIIIICK ××× PIIIICKS ××× Scott: Cypress: End to end testing Wes: Audiobook: Own the Day, Own Your Life Shameless Plugs Scott’s New Electron Course Wes’ Advanced React and GraphQL Course Tweet us your tasty treats! Scott’s Instagram LevelUpTutorials Instagram Wes’ Instagram Wes’ Twitter Wes’ Facebook Scott’s Twitter Make sure to include @SyntaxFM in your tweets

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878: You Are Sleeping On Nuxt, Nitro and Vue w/ Daniel Roe

878: You Are Sleeping On Nuxt, Nitro and Vue w/ Daniel Roe

Wes and Scott talk with Daniel Roe about Nuxt and Nitro, demystifying the UnJS ecosystem, serverless deployments, open-source sustainability, and the future of full-stack web development. Show Notes 00:00 Welcome to Syntax! 02:52 Daniel’s work with Nitro Nitro 06:01 What’s the connection between Nitro and Nuxt? Nuxt 09:23 What makes something an UnJS package? UnJS 12:55 Nitro’s built-in features 18:21 What would Daniel use to build an app today? Cloudflare Vercel Netlify 28:01 Brought to you by Sentry.io 28:36 Nuxt and SST SST 32:25 Nuxt vs. Next.js in 2025 Next.js 40:06 Keeping docs up to date 44:46 Who is behind the fantastic design of the Nuxt website? Anthony Fu Rmoon Vite 47:27 Why is Vue awesome? Vue alien-signals 52:47 How do you make money in full-time open source? 55:32 Sick Picks + Shameless Plugs Sick Picks Daniel: DeskPad Shameless Plugs Daniel: React to Nuxt Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

19 Helmi 58min

877: Tailwind 4

877: Tailwind 4

Tailwind 4.0 is here, and Scott and Wes break down all the spicy new features, from CSS-powered configs to first-class container queries. Plus, they dig into Tailwind Oxide, @property magic, and whether it’s finally time to stop asking, “Why not just use normal CSS?” Show Notes 00:00 Welcome to Syntax! 00:16 Brought to you by Sentry.io. 01:03 Tailwind 4. Tailwind CSS V4.0 Blog. 02:53 Wes’ favorite new feature. 05:45 @property. CSS Houdini API. 07:28 The config is now a CSS file. 08:25 Tailwind Oxide. 10:48 P3 color space. 12:36 Dynamic Utilities + Variants. 13:36 Data attributes. 15:32 First class container query support. 17:03 Starting Style. 19:22 When to use inline styles. 20:13 Descendant selector. Styling Descendants. 20:48 Why not just use “normal” CSS? 22:03 No text shadow support. Scott has to use Tailwind. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

17 Helmi 25min

876: MIDI & Music in the Browser

876: MIDI & Music in the Browser

Wes and Scott talk about the Web Audio and Web MIDI APIs, diving into how they enable powerful music and sound manipulation in the browser. They explore MIDI messaging, synthesizing audio, creative coding with music, and share hands-on projects, tips, and libraries to get started. Show Notes 00:00 Welcome to Syntax! 01:17 Brought to you by Sentry.io 02:04 Fun audio experiments Bebot 05:32 What is MIDI? Web MIDI API 14:18 Advanced examples with WEBMIDI.js WEBMIDI.js 17:02 Outputting MIDI messages 24:40 Exploring the Web Audio API webmidirtc 31:20 Audio sampling in the browser 37:35 Media Recorder 39:21 Fun projects MIDI chord machine 42:08 Sick Picks + Shameless Plugs Sick Picks Scott: MX Master 3S Wes: Microcontoller Shameless Plugs The MOST Starred JS Projects Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

12 Helmi 48min

875: JavaScript Signals Explained

875: JavaScript Signals Explained

JavaScript is missing a built-in way to make variables reactive—but Signals might change that. Scott and Wes break down what Signals are, how they compare to React state, and how different frameworks like Preact, Solid, Vue, and Qwik are already using them. Show Notes 00:00 Welcome to Syntax! 01:49 Brought to you by Sentry.io. 02:28 Why JavaScript needs reactive variables. 03:16 What exactly are signals? Signals Proposal. 04:02 Understanding computed state. 04:59 How signals differ from React state. 06:12 How different frameworks handle reactivity. 07:09 DOM Parts. Pull Request. 07:26 HTML Template Instantiation. Template Instantiation. 09:10 Comparing signals across frameworks: Preact, Solid.js, Vue, and more. PreactJS Signals. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

10 Helmi 16min

874: Fast Apps - Easy Perf Wins

874: Fast Apps - Easy Perf Wins

Is your app feeling sluggish? Scott and Wes break down the biggest performance bottlenecks—like bloated assets, slow databases, and waterfall requests—and share easy wins to make your site feel lightning fast. From smarter caching to preloading tricks, these tips will have your app zipping along in no time! Show Notes 00:00 Welcome to Syntax! 00:58 Brought to you by Sentry.io. 02:01 What makes apps slow? 02:10 Loading too much. 03:26 Slow database work. 04:04 Slow server. 04:54 Waterfall requests. 06:34 How do I know what is slow? 06:45 Web vitals. 12:50 Streaming. 14:05 Network tab. 18:18 Performance tab. 22:53 Caching. 22:59 Client-side caching. 23:38 Server-side caching. Valkey.io. Redis.io. 25:40 Local data. 26:11 Gzip. 29:23 CDN. 30:57 Images. Cloudinary. Cloudflare Images. Imgix. Vercel Images. 31:08 Serving. 34:16 Compressing. 35:06 Ship fewer images. 35:50 Loading JS. Async vs Defer Attributes. 37:00 CSS. 38:28 Preloading & Prefetch. 39:40 Preloading on hover. 41:44 Ship less code. 43:49 Icons Nucleo App. 47:01 Fonts Tolin.ski. 51:13 Sick Picks + Shameless Plugs. Sick Picks Scott: Skywalkers on Netflix. Wes: Oxo Swivel Peeler. Shameless Plugs Scott: Syntax on YouTube. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

5 Helmi 54min

873: Standard Schema: The Universal JavaScript Data Interface

873: Standard Schema: The Universal JavaScript Data Interface

Wes and Scott talk about the standard schema for data validation, a collective effort by various library authors to create a unified interface. They discuss the benefits, how it works, and its impact on developers and libraries. Show Notes 00:00 Welcome to Syntax! 01:24 Brought to you by Sentry.io 02:44 What is Standard Schema and how does it work? Standard Schema Spec Fabian Hiller Valibot David Blass ArkType Colin McDonnell Zod 06:00 Benefits of Standard Schema 08:54 Implementation and usage 11:25 Is this primarily for end users or library authors? Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

3 Helmi 13min

872: Too much AI × Disappointed in Firefox × Planning New Projects × Hard Truths

872: Too much AI × Disappointed in Firefox × Planning New Projects × Hard Truths

Wes and Scott answer questions about HTML semantics, TypeScript, adapting to AI’s impact on web development, and the best and worst browsers for developers. They also tackle project planning, deploying SvelteKit apps, and navigating online opinions in tech. Show Notes 00:00 Welcome to Syntax! 01:04 Best container element for a grid of products? 04:50 TypeScript null checks 09:44 Adapt to AI or get left behind Syntax Episode 870 13:13 Why did 3D never take off? three.js React Three Fiber Rep Fitness Rack Builder Maxime Heckel GitHub Universe The element 18:53 Podcast audio and video in one feed? Who Smarted? 21:06 Brought to you buy Sentry.io 22:30 Best and worst browsers for web dev? Firefox Edge Chrome Arc Safari 27:39 Why use a lock file for managing dependency versions Don’t gitignore your lock files! 30:34 Should you build your own sync engine? Scott’s Naive Sync Example 34:21 Best practices when starting a new project from scratch Habit Path 38:33 How to deploy a SvelteKit app on something other than Vercel or Netlify Coolify Crash Course 42:54 The reality of online opinions in tech 48:10 Spending $120k on an app idea 54:12 Sick Picks + Shameless Plugs Sick Picks Scott: My Mind Wes: Metal Detector Shameless Plugs Scott: Syntax on YouTube Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

29 Tammi 57min

871: Coding Agents Cursor + Windsurf Tips

871: Coding Agents Cursor + Windsurf Tips

Scott and Wes explore the world of coding agents, diving into tools like Cursor and Windsurf that promise to change how we write and manage code. They discuss modes, workflows, and practical tips for experimenting with these AI-powered tools in your next project. Show Notes 00:00 Welcome to Syntax! 04:12 What are AI Agents? Cursor Features, Windsurf Features. 07:25 Brought to you by Sentry.io. 07:50 Chat Mode. 08:11 Composer Mode. 08:55 Agent Mode. 10:03 Inline Chat Mode. 11:02 JavaScript Set Methods Demo. Wes’ Example on X. 16:10 Fire Dispatch Data. 20:01 Rules Files. Cursor Directory. 22:37 Use screenshots. 23:36 Refactoring to separate files. 23:53 Use it to experiment. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

27 Tammi 27min

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