Mrs. Meyer's Clean Day: Monica Nassif

Mrs. Meyer's Clean Day: Monica Nassif

Mrs. Meyer’s is a hugely successful line of soaps and cleansers named for a real Mrs. Meyer: a no-nonsense Iowa homemaker who raised nine kids, including the brand’s founder. When Monica Nassif started Mrs. Meyer’s, she’d already launched an upscale cleaning brand, but it was too pricey for the mass market. Worried that another company might muscle into her lane, Monica decided to knock herself off: she launched Mrs. Meyer’s with an elegant design and exotic fragrances– but at a price point that allowed her to target Target. Monica’s mom Thelma became a beloved mascot for the brand, which–after spreading to sinks across America — was eventually acquired by S.C. Johnson.


This episode was produced by Kerry Thompson with music by Ramtin Arablouei. Edited by Neva Grant, with research from Carla Esteves. Our engineers were Patrick Murray and Jimmy Keeley.


You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com



See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(803)

Advice Line with Gary Erickson of Clif Bar (May 2024)

Advice Line with Gary Erickson of Clif Bar (May 2024)

Clif Bar founder Gary Erickson joins Guy on the Advice Line, where they answer questions from three early-stage founders about expanding their customer base.Today we meet James, who recycles water bot...

5 Joulu 202457min

Dude Perfect: Cory Cotton and Tyler Toney (2021)

Dude Perfect: Cory Cotton and Tyler Toney (2021)

As Texas A&M students in the mid 2000's, Cory Cotton, Tyler Toney and their housemates spent countless hours playing hockey in the living room and attempting trick shots in the backyard. A spontaneous...

2 Joulu 20241h 28min

Advice Line with Norma Kamali of Norma Kamali

Advice Line with Norma Kamali of Norma Kamali

Iconic fashion designer Norma Kamali joins Guy on the Advice Line, where they answer questions from three early stage founders. Plus, Norma shares her take on balancing a strong creative vision with t...

28 Marras 202450min

Noosa Yoghurt: Koel Thomae

Noosa Yoghurt: Koel Thomae

In a small beach town on Australia’s sunshine coast, Koel Thomae tasted a yogurt that would change her life: creamy, infused with honey and piquant with passion fruit, it became an obsession–something...

25 Marras 20241h 7min

Advice Line with Chris Ruder of Spikeball

Advice Line with Chris Ruder of Spikeball

Spikeball founder and CEO Chris Ruder joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Chris shares an early-days strategy that ended up revealing surpr...

21 Marras 202448min

Athletic Brewing Company: Bill Shufelt

Athletic Brewing Company: Bill Shufelt

Bill Shufelt founded Athletic Brewing Company to re-invent non-alcoholic beer, but quickly learned that brewers didn’t want to make it, stores didn’t want to sell it, and potential customers didn’t wa...

18 Marras 20241h 4min

Advice Line with Gary Hirshberg of Stonyfield

Advice Line with Gary Hirshberg of Stonyfield

Stonyfield co-founder and former CEO Gary Hirshberg joins Guy on the Advice Line where they answer questions from three early-stage founders. Plus, Gary explains how a social mission can be a competit...

14 Marras 202444min

Boll & Branch: Scott and Missy Tannen

Boll & Branch: Scott and Missy Tannen

Scott and Missy Tannen knew nothing about bed linens when they dreamed up the idea of launching a bedding company, but that didn’t stop them from setting ambitious goals: super soft sheets, 100% organ...

11 Marras 20241h 9min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-rahapodi
mimmit-sijoittaa
ostan-asuntoja-podcast
herrasmieshakkerit
rss-h-asselmoilanen
rss-neuvottelija-sami-miettinen
rahapuhetta
io-techin-tekniikkapodcast
oppimisen-psykologia
pomojen-suusta
rss-rahamania
rss-lahtijat
rss-bisnesta-bebeja
rss-laakispodi
rss-startup-ministerio
rss-sisalto-kuntoon
rss-rahataito-podcast
rss-oppimisen-etua