EEC 369: From Startup to Scale Up, with Marc Luanghy

Marc is an award-winning trademark attorney and experienced entrepreneur with over 20 years of launching and scaling businesses. He created the Power Trademark 360, a comprehensive framework that empowers entrepreneurs to leverage trademarks for business growth and sustainability.

• What are some emerging trends in intellectual property that entrepreneurs should be aware of?
• How do you see intellectual property intersecting with sustainability and social impact, particularly in the African market?
• What inspired you to develop the Power Trademark 360, and how does it benefit entrepreneurs?
• How can a strong IP strategy turn intangible assets into business growth drivers?
• What are the most common mistakes entrepreneurs make when it comes to protecting their intellectual property?

Marc Luanghy

Marc is an award-winning trademark attorney and experienced entrepreneur with over 20 years of launching and scaling businesses. Holding a Master's in Entrepreneurship from Cambridge University, he has worked across various industries, including tech, fashion, sports, and health, advising startups and SMEs on brand protection and growth. As a former consultant at WIPO, Marc brings deep expertise in intellectual property strategy, helping businesses avoid legal pitfalls and fortify their brand value. He created the Power Trademark 360, a comprehensive framework that empowers entrepreneurs to leverage trademarks for business growth and sustainability.

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