Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry)
Adtech Unfiltered29 Maalis 2022

Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry)

Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-house. The resurgence has organizations doing a deep evaluation on what in-housing means to them and determining what they seek to achieve by pursuing it.
Host Noor Naseer chats with Raashee Gupta Erry, principal and founder of UpLevel Digital Media Consulting, about how an organization can determine if in-housing is right for them. They explore the many ways to interpret what in-housing can entail, discuss who needs to be involved when considering the possibility, and much more.

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Dealing with Diversity (with Veronica Appleton)

Dealing with Diversity (with Veronica Appleton)

In reaction to the current worldwide social movement against racial inequality, many companies are scrambling to improve their diversity, equity, and inclusion (DEI) strategies. In this episode, DEI e...

26 Elo 202026min

Create Cause-Based Campaigns

Create Cause-Based Campaigns

While most consumers are familiar with ads that promote the sale of products and services, many may be less familiar with cause-based campaigns—campaigns that the market the missions and movements of ...

20 Heinä 202043min

The Art of the Subscription Box

The Art of the Subscription Box

The subscription box market is worth an estimated $15 billion, according to McKinsey. In addition to the convenience factor, this industry's radical growth is partly due to our transition into a post-...

27 Touko 202038min

Think Clearly Under Pressure (with Lola Wright)

Think Clearly Under Pressure (with Lola Wright)

Even with social distancing feeling like the new normal, advertising and marketing professionals must continue grappling with the constraints a 'work from home' lifestyle puts on their professional an...

28 Huhti 202024min

Create Ideas Worth Sharing (with Tom Goodwin)

Create Ideas Worth Sharing (with Tom Goodwin)

With the world changing drastically these past few weeks, this episode on creating and sharing ideas is even more relevant. Citizens across the globe are faced with a new normal as they deal with abru...

28 Maalis 202032min

Leading Fearlessly (with Sean Finnegan)

Leading Fearlessly (with Sean Finnegan)

Have you ever wanted to pursue an executive leadership role, but didn't know where to start? This month's episode features seasoned advertising veteran Sean Finnegan, who has years of fearless leaders...

17 Helmi 202045min

How to Be the World's Best Ad Buyer (with Luke Lambert)

How to Be the World's Best Ad Buyer (with Luke Lambert)

Whether you're an ad buyer yourself, or just invested in the success of your company's media buying, you've probably wondered how the best of the best invest their media dollars. Luke Lambert spends...

19 Tammi 202053min

Make Media Buying Better (with Tyler Kelly)

Make Media Buying Better (with Tyler Kelly)

In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, "If it ain't broke, don't fix it." Yet, media buyers are often stuck using the same tools and...

15 Joulu 201935min

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