Getting Smart About CDPs and First-Party Data (with Cory Munchbach)

In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, "If it ain't broke, don't fix it." Yet, media buyers are often stuck using the same tools and...

15 Joulu 201935min

James Schwarz is tasked to do a whole lot more than sell the American dream. He's helping people fulfill the goal of buying and selling property across the globe in over 100 countries. He's also worki...

17 Marras 201958min

Since 2017, Anas Ghazi has acted as the CEO of WPP's Data Alliance and is also a growth office for Kantar. Most shocking about Anas' current role is the fact that he's only been in the advertising and...

21 Loka 201958min

Things are changing rapidly in the world of location advertising. For years, advertisers focused on one aspect of location: the granularity with which consumers could be reached. It's understandable; ...

17 Syys 201946min

When was the last time you saw an ad that provided an experience worth remembering? Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging....

19 Elo 201957min

The word "innovation" gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don't always walk the walk as well as they talk the talk. How can ...

23 Heinä 20191h 7min

This month we'll be talking to Publicis Groupe's Chief Growth Officer Rishad Tobaccowala about how to stay innovative in today's fast-moving advertising world.

2 Heinä 201959s

Whether your media budget is big or small, it's always worthwhile to review how efficiently your campaigns are spending media dollars. For vetted tips on how to spend more effectively, we turn to Cent...

18 Kesä 201948min