From GamesMaster to Pimp My Ride, how brands can make good TV
Advertiser funded content is a tough nut to crack you need three perfectly aligned partners from brands, to producer to publisher. Channel 4, Vice and eBay share their best practices. Hosted on Acast....
16 Marras 202242min
Why Love Island is a match made in heaven for sponsors
Love Island is hailed as the crème de la crème of TV sponsorship opportunity. We catch up with 2022's Love Island sponsors to find out why its the gift that keeps on giving. Hosted on Acast. See acast...
9 Marras 202250min
Can attribution prove TV’s effectiveness? Channel 4 thinks so
Channel 4 has teamed up with measurement firm ViewersLogic to track how viewers behave after being exposed to a TV campaign. They think it can plug a gap in the market missed by other models... Hoste...
2 Marras 202227min
One year later Sky reveals lessons from streaming TV Glass launch
When Sky launched its game-changing streaming TV Glass one year ago it had hoped its biggest-ever product marketing campaign would win the hearts and minds of TV lovers and set new expectations in the...
12 Loka 202228min
Can smart TV's answer audiences' discoverability woes? Samsung Ads thinks so
An explosion in ad-funded streamers is driving viewers to “decision paralysis”. Minai Bui, Samsung Ads’s director of product marketing thinks ad formats could help audiences discover content. Hosted o...
5 Loka 202227min
Roku's director and international ad marketing and insights Laura Chaibi talks measurement
Digital-first brands making their first foray into TV have lofty expectations about measurement. Laura Chaibi unpacks what need to be done to bring TV up to date with online Hosted on Acast. See acas...
28 Syys 202228min
Lego Masters shares the building blocks of branded entertainment
Brick-making competition series Lego Masters is the gold standard of branded entertainment. We chat to Lucas Green, global head of content operations at international distributor Banijay to explain hi...
21 Syys 202231min
