đŸ©ł “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.
The Best One Yet19 Helmi 2025

đŸ©ł “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.

Nike just partnered with Skims
 but has Kim stretched Skims too far?

Protector just launched an Uber for Bodyguards
 and 1 video hack made it go viral.

The Fire Truck industry has been taken over by Private Equity
 but its stock tripled while fires fell?

The best Black History Month story yet?... Lonnie Johnson’s Super Soaker.


$NKE $UBER $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 The Patagonia Fleece 🐑


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


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Newsletter: https://tboypod.com/newsletter

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Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.



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đŸ„— “Sultans of Salad” — Sweetgreen Co-Founders Jonathan Neman & Nicolas Jammet

đŸ„— “Sultans of Salad” — Sweetgreen Co-Founders Jonathan Neman & Nicolas Jammet

LIVE from sold-out Boston
 we sat down with 2 of the 3 co-founders of Sweetgreen.In this sitdown, Jon & Nic explain how 2 years after college, they booked The Strokes for a salad music festival, event...

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☘ “LIVE from Boston” — Ben Affleck’s AI genius. Bananas inflation-omics. Uber’s data center piggybacking. +Top-smelling cities

☘ “LIVE from Boston” — Ben Affleck’s AI genius. Bananas inflation-omics. Uber’s data center piggybacking. +Top-smelling cities

Bumble got acquired in a happier-ever-after Private Equity ending
 We call it D.O.P.E.Apple just unveiled a dozen surprise home products
 It’s the new boss’ Living Room strategy.AI stock investing has...

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🏡 “iHome” — Apple’s living room strategy. Bumble’s Kate Hudson moment. AI’s casino stocks. +Zuck’s Guiness

🏡 “iHome” — Apple’s living room strategy. Bumble’s Kate Hudson moment. AI’s casino stocks. +Zuck’s Guiness

Bumble got acquired in a happier-ever-after Private Equity ending
 We call it D.O.P.E.Apple just unveiled a dozen surprise home products
 It’s the new boss’ Living Room strategy.AI stock investing has...

14 Loka 22min

🎀 “Doll Bills, Y’all” — American Girl Doll’s 40th. Nobel’s economic therapy. Dutch Bros’ walk-thru. +Self-Driving Zambonis

🎀 “Doll Bills, Y’all” — American Girl Doll’s 40th. Nobel’s economic therapy. Dutch Bros’ walk-thru. +Self-Driving Zambonis

The Nobel Prize for Economics went to Robert E. Hall and Michael Woodford
 because clear is kind in Economics too.Dutch Bros opened their first walk-thru location
 What's the LCD (Lowest Cost Differen...

13 Loka 23min

đŸŒŻâ™šïž “Pumpkin Spice Taco” — Starbucks’ Chipotle acquisition. SpaceX’s cellular biz. Airbnb killed MidCenturyMod. +NFL Math Whiz

đŸŒŻâ™šïž “Pumpkin Spice Taco” — Starbucks’ Chipotle acquisition. SpaceX’s cellular biz. Airbnb killed MidCenturyMod. +NFL Math Whiz

Starbucks wants to acquire Chipotle
 but it all comes down to beans.SpaceX could be your next cell service provider
 Elon has entered the telecom chat.Millennials’ Mid-Century Modern furniture has gon...

12 Loka 22min

đŸ«Ÿ “Slug life” — Vaseline’s creator hack. Agentic shopping bubble. Official hotel cars. +LIVE from NY AdWeek

đŸ«Ÿ “Slug life” — Vaseline’s creator hack. Agentic shopping bubble. Official hotel cars. +LIVE from NY AdWeek

We’re recording LIVE from NY AdWeek at SeedTag’s headquarters
 We're in our MadMen Era. But we still got 3 fantastic stories for ya:Vaseline turned viral life hacks into new products
 and treats the i...

9 Loka 21min

đŸ«” “Re-Poked” — Facebook’s movie sequel. Crocs’ jibbitz bars. SpaceX’s debt doozy. +Nasdaq x TBOY

đŸ«” “Re-Poked” — Facebook’s movie sequel. Crocs’ jibbitz bars. SpaceX’s debt doozy. +Nasdaq x TBOY

SpaceX is lining up $40B in debt to buy Nvidia chips
 This 1 deal explains our entire economy.Crocs stock is up thanks to Jibbitz bars, shoe tattoos, and “Shoellery”... (that’s shoe jewelry)The Social...

8 Loka 24min

🐟 “Tuna Tuesday” — Sushi Carving surge. Sam Altman’s AI movie. Red-Dye Diesel’s drama. +Warren Buffett YouTube

🐟 “Tuna Tuesday” — Sushi Carving surge. Sam Altman’s AI movie. Red-Dye Diesel’s drama. +Warren Buffett YouTube

Restaurants are loving 1,000-pound Tuna Carvings
 cause Tuna Tuesday saves biz models.Diesel prices have officially doubled, but there’s 1 diesel you gotta know
 Red-dye Diesel.The new Sam Altman movi...

7 Loka 22min

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