LinkedIn’s Untapped Business Potential - With Michelle J. Raymond | Episode 328

LinkedIn’s Untapped Business Potential - With Michelle J. Raymond | Episode 328

In this insightful episode of The Futur, Chris Do welcomes Michelle J. Raymond, a LinkedIn strategist and B2B specialist, to discuss maximizing LinkedIn for business growth. Michelle shares her journey from sales in the chemical industry to becoming a LinkedIn expert, emphasizing the platform's potential for fostering authentic connections and community building. Together, they explore strategies for overcoming hesitations businesses have about LinkedIn, the importance of content relevance, and innovative uses of company pages for advocacy. From tactical advice like leveraging the search bar to long-term brand-building strategies, Michelle offers actionable insights for businesses and individuals aiming to grow their influence and client base on LinkedIn. This conversation is a must-listen for professionals seeking to stand out in an increasingly crowded digital space. Timestamps: (00:00) - Introduction to Michelle J. Raymond (00:57) - Michelle’s professional background (02:53) - Discovering LinkedIn’s potential (06:00) - Shifting from secrecy to transparency in business (10:00) - Addressing challenges in converting LinkedIn followers (14:56) - Defining and targeting your dream client (25:00) - Leveraging company pages strategically (37:00) - Overcoming content creation fears (50:00) - The energy behind content creation (58:45) - Trends and predictions for 2025 Check out today's guest, Michelle J. Raymond: Michelle's LinkedIn: https://au.linkedin.com/in/michellejraymond Michelle's Website: https://b2bgrowthco.com/ Michelle's Instagram: https://www.instagram.com/good_trading_co/?hl=es Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

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Build a Business You Love w/ Marie Forleo | Ep 432

Build a Business You Love w/ Marie Forleo | Ep 432

In this episode, Chris Do speaks with entrepreneur and #1 New York Times Best Selling author Marie Forleo about designing a business and life centered around joy and fulfillment. Marie unpacks the dan...

6 Touko 36min

6 Skills That Make Creatives Irreplaceable w/ Chris Do | Ep 431

6 Skills That Make Creatives Irreplaceable w/ Chris Do | Ep 431

This episode explores the growing anxiety creatives feel around AI and reframes the conversation toward long-term relevance and value. Chris Do breaks down six high-income creative skills that AI cann...

29 Huhti 18min

Why Process is Better Than AI w/ Scott Clum | Ep 430

Why Process is Better Than AI w/ Scott Clum | Ep 430

Chris Do sits down with artist and designer Scott Clum to explore the evolution of snowboard and skate culture's visual language. In an era increasingly dominated by AI and push-button gratification, ...

25 Huhti 31min

Personal Brand vs Reputation w/ Matt Essam | Ep 429

Personal Brand vs Reputation w/ Matt Essam | Ep 429

In this continuation of their dialogue, Chris Do and Matt Essam tackle the confusing distinctions between having a personal reputation and building a true personal brand . Many creative professionals ...

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Overcoming the Fear of Speaking Up w/ Jule Kim | Ep 428

Overcoming the Fear of Speaking Up w/ Jule Kim | Ep 428

Chris Do and Jule Kim explore the hidden costs of holding back and the profound impact of saying exactly what you think. Many professionals struggle to speak up due to cultural conditioning, fear of j...

15 Huhti 22min

Stop Selling Services, Sell Value w/ Chris Do | Ep 427

Stop Selling Services, Sell Value w/ Chris Do | Ep 427

Many creative professionals detest sales because they focus on selling services rather than tangible business value. Chris Do unpacks the five biggest lessons from Kevin Daly's book, Socratic Selling,...

8 Huhti 13min

Stop Doing Everything w/ Mo Ismail | Ep 426

Stop Doing Everything w/ Mo Ismail | Ep 426

Chris Do discusses with Mo Ismail the burden of over-diversification and the necessity of "burying" one's old professional identity to achieve a business breakthrough. By adopting the "Five Ones" fram...

1 Huhti 14min

Overcoming the Brand Identity Crisis w/ Tinna Loaiza | Ep 425

Overcoming the Brand Identity Crisis w/ Tinna Loaiza | Ep 425

Chris Do sits down with brand identity expert Tinna Loaiza to explore why many creators feel disconnected from the businesses they have built. Tinna shares her journey of growing a faceless Instagram ...

25 Maalis 18min

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