Art of Procurement19 Helmi 2025

BTW EP 03: Oliver's List: Inspiring Tales of Purposeful Procurement with Oliver Hurrey

As Albert Einstein said, "We cannot solve our problems with the same thinking we used when we created them."

After taking an honest look at some of procurement's most pressing challenges and flaws in episodes 1 and 2, Philip Ideson and Fine Tune CEO Rich Ham shift their focus from problem-spotting to solution-seeking with special guest, Oliver Hurrey, one of the world's foremost experts on purposeful procurement.

Through his work on sustainability and decarbonization in the supply chain with the Scope 3 Peer Group and the Sustainable Procurement Pledge, Oliver is the 'real deal' when it comes to empowering purpose-driven procurement teams to create meaningful change.

In this episode, Oliver shares compelling real-world examples of instances where procurement has looked beyond traditional measures of success – and some pretty challenging constraints – to find purpose and meaning, proving what is possible when procurement takes a deliberate approach to problem solving.

For example, Oliver shares how an innovative carbon pricing initiative is transforming the way major corporations evaluate suppliers, and the story of one little-known family-owned painting business that impressed seasoned procurement leaders at an international conference by sharing how they frame sustainability initiatives as a competitive advantage.

These stories of purposeful procurement prove how procurement can lead organizational change and differentiated value creation when they choose to innovate beyond the status quo, to emphasize and incentivize the right KPIs, and to stand up to broken, ineffective systems.

Oliver's own experiences with purpose-driven procurement create a clear path for what's to come in episode 4 and beyond in "Buy: The Way…To Purposeful Procurement" as we dive increasingly deeper into how procurement can envision and implement the kinds of transformative practices that create meaningful, lasting impact.

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