Beyond the Noise - the PRWeek podcast19 Helmi 2025

‘DEI-hushing will happen’ – Trump-era DEI rollback

The rollback on diversity, equity and inclusion (DEI) by big corporations is the subject of PRWeek’s latest Beyond the Noise podcast.

Joining the podcast this week are Avril Lee, head of health and wellness, Europe, at Zeno Group, and chair of the DEI Network at the CIPR; and Zaiba Malik, director of Coppergate Communications and an author, crisis communications consultant, media trainer and ex-journalist.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen in the browser above.

Our guests examine the communications strategies and approaches of different companies that have dropped, or watered-down, their DEI commitments in the wake of the election of Donald Trump to a second presidency. ‘DEI must DEI’ has become the mantra of the Trump government and the President’s new executive orders aim to dismantle nearly all forms of DEI.

Speaking to PRWeek UK editor John Harrington, Lee and Malik discuss the potential impact of these actions on the wider comms and reputation of an organisation, especially in the longer term.

They look at what these policies might mean for the ‘calendar events’ such as Pride and Black History Month.

Lee and Malik offer advice to comms professionals working with companies that are backing away from DEI. And they talk about what, if anything, comms can do to influence these policies in the first place.

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