147. I Made $100m So I Could Become a YouTuber ft. Jake Kassan

147. I Made $100m So I Could Become a YouTuber ft. Jake Kassan

What’s up, Rock Nation! Today, we're sitting down with Jake Kassan. Jake is the founder of MVMT Watches, who built and sold his company for $300M, personally making $100M in the process. But after reaching what most would consider the pinnacle of success, he found himself lost - struggling with purpose, identity, and what came next.


In this episode, Jake opens up about the rise of MVMT and how he built a powerhouse brand from scratch, what it was like selling his company for $300 million, losing purpose after the sale, and how he rediscovered his passion through storytelling on YouTube.


This is one of the realest conversations we've had about success, identity, and reinvention. If you've ever wondered what happens after the big payday, this one's for you.


Check out Jake here:

https://www.youtube.com/watch?v=obngREiNGic&t=225s

https://www.instagram.com/jakekassan/


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Timestamps:

0:00 - Trailer

0:27 - Intro

1:06 - One Handed Crack

1:35 - Making $100m to become a YouTuber

3:47 - Dream Client Accelerator

4:22 - The moment that defined Jake’s new future

8:02 - Artlist

8:36 - Having purpose is everything

11:59 - Was Jake happy while building MVMT

14:04 - Jake’s struggle with panic attacks

17:34 - Advice from other founders

19:30 - How relationships with friends and family changed after selling MVMT

22:47 - The freedom of creating now without expectations

24:48 - What Jake hopes people take away from his videos

27:13 - Jake’s favorite part of making YouTube videos

28:53 - How Jake structures his day

30:09 - What Jake learned from MVMT that he’s bringing to his YouTube channel

31:35 - Taking calculated risks

32:55 - When Jake knew MVMT was going to be massive

34:13 - Jake’s favorite aspect of building MVMT

38:39 - Why Jake chose to create a brand around watches

41:29 - Funding the business through credit cards

42:33 - MVMT was at the forefront of influencer marketing

44:08 - The failed Kylie Jenner collaboration

46:35 - Could Jake do it all over again

47:45 - Jake’s desire to mentor other founders

49:32 - The strategy for repeat customers

51:13 - Discussing the sell with his cofounder

52:32 - Women and men are influenced differently

58:06 - The process of selling a company

1:00:56 - The feeling of $100m hit your bank account

1:03:47 - Staying at the brand for two years post sell

1:06:44 - What Jake learned from Movato

1:10:21 - Jake’s leadership style

1:14:24 - Jake’s most important life values

1:17:18 - Jake’s advice to someone wanting to build a brand

1:19:31 - Is Jake content?

1:21:30 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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TikTok:

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Kostas: https://www.tiktok.com/kostasgarcia/

Jaksot(177)

33. HOW JUSTIN ESCALONA WENT AROUND THE WORLD IN 14 DAYS FOR FREE

33. HOW JUSTIN ESCALONA WENT AROUND THE WORLD IN 14 DAYS FOR FREE

Ladies and gentlemen welcome back to another episode of The 505 Podcast!On today's episode, Justin Escalona stops by the studio to talk about his new viral film "LAP AROUND THE WORLD IN 14 DAYS." He talks about how he was able to travel around the world in only 14 days, document the whole journey, and a film about. We also talk about what it was like for him to daily vlog his life, and how he created a million dollar clothing brand from his dorm room. You're going to want to stick around until the end, because he shares a wild story you're going to want to hear.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JUSTIN:"LAP AROUND THE WORLD IN 14 DAYS" Film: https://www.youtube.com/watch?v=uvvyl_hQoB8Insta: https://www.instagram.com/justinescalonaDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

13 Heinä 20221h 24min

32. Ultimate Guide to Getting Hired

32. Ultimate Guide to Getting Hired

Ladies and gentlemen welcome back to another episode of The 505 Podcast!It's about that time of the year when you start looking for a job. We've done the agency route and we've done the freelance route. These are our best tips for you to become as hirable as possible!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

23 Kesä 202237min

31. Our NEW Series - Rock Talk Ep. 1

31. Our NEW Series - Rock Talk Ep. 1

WHAT'S GOOD ROCKS!! We know we were gone for 2 weeks but we're back! The kids have been busy, but we wanted to try a new series called "Rock Talk" where we just sit down and catch up and fill you guys in on what's been going on in our lives as of late. Let us know what your thoughts are on this new series, because we want to start ripping these more often.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

15 Kesä 202235min

30. The Inner Art of Photography with Cibelle Levi

30. The Inner Art of Photography with Cibelle Levi

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome our first female guest, Cibelle Levi. Cibelle is a badass portrait photographer, who has shot some of the biggest names in entertainment. Her introspective approach and ability to connect with her subject on an emotional level, often allows her to capture her subject's favorite image of themselves.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT CIBELLE:Insta: https://www.instagram.com/Cibelleleviwww.cibellelevi.comDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

25 Touko 202249min

29. Navigating Grief as a Content Creator with Tucker Doss

29. Navigating Grief as a Content Creator with Tucker Doss

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome Tucker Doss. This week's episode is a very special one. Tucker has dealt with some of the most unimaginable hardships in the past year. We admire his vulnerability, and despite what he's gone through, he's still so dedicated to spreading positivity through his content.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT TUCKER:Insta: https://www.instagram.com/tuckerdoss/YouTube:  @Tucker Doss TikTok: https://www.tiktok.com/t/ZTdGEh9LH/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

19 Touko 20221h 8min

28. From PRO Hockey to TikTok Agency w/ JT Barnett

28. From PRO Hockey to TikTok Agency w/ JT Barnett

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome JT Barnett! JT is an ex professional hockey player turned entrepreneur, creator, TikTok guru and agency owner. We dive into the many career changes JT has had over the years, creating an adult TikTok content house, and as of most recently, creating a full blown TikTok agency. We've been waiting for this episode for a while and think you guys are going to love it!As always, if you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:BFIGGY: https://www.instagram.com/bfiggy/KOSTAS: https://www.instagram.com/kostasg95/CHASE: https://www.instagram.com/chaseronii/

11 Touko 20221h 5min

27. Run Your Creative Business Like a PRO

27. Run Your Creative Business Like a PRO

Ladies and gentlemen welcome back to another episode of The 505 Podcast!You asked, and you shall receive. Today's episode is all about business!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

4 Touko 202249min

26. Making a FULL-TIME LIVING from TikTok Vlogs with Jack Cook

26. Making a FULL-TIME LIVING from TikTok Vlogs with Jack Cook

Ladies and gentlemen welcome back to another episode of the 505 Podcast!This week's guest is Jack Cook. Jack found his passion for filmmaking in high school, where he made vlogs with his friends for fun. He then became one of the head content creators for the athletic program at Auburn University. Jack moved out to LA soon after he graduated to pursue a career in filmmaking, and has been editing some of the top podcasts while crushing other freelance gigs. Jack has also been crushing the TikTok game with his daily vlogs and recently hit his 200th vlog.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JACK HERE:TikTok: @JackCookhttps://www.instagram.com/aidanminton/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/

27 Huhti 202253min

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