253: Mastering No-Cost Marketing Strategies With Emily Duval Ledger
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253: Mastering No-Cost Marketing Strategies With Emily Duval Ledger

In this episode, neuro business coach Emily Duval Ledger joins Erin Gallardo, PT, DPT, NCS and Claire McLean, PT, DPT, NCS for a discussion about marketing and no-cost strategies. Recently Emily challenged her coaching clients to a "no money marketing quarter" - an exercise to hone their skills at effective, low-cost marketing tactics. The discussion highlighted several important strategies for neuro practices:

Setting Specific Goals: Rather than vague aims like "grow my business," Emily stressed the importance of defining measurable goals, like increasing your client base by a certain number each month. This allows you to track progress and determine marketing ROI.

Nurturing Referral Relationships: Building authentic connections with referral sources, like other healthcare providers, was emphasized as a powerful long-term strategy. Keeping these partners informed and making them feel like heroes for sending you clients is key.

Pricing for Value: Offering packages that deliver the best results for clients, rather than just having multiple price points, was recommended. This ensures you attract the right clients and get paid for the true value you provide.

The discussion provided practical, low-cost tips neuro businesses can implement to effectively market themselves and grow their practices. The key is focusing on strategies that align with your unique clientele and services.

If you have a neuro business and want to join our NeuroBiz Besties free Slack group, fill out this form so we can learn more about you and see if it's a good fit!

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324: When Robots Amplify Mistakes To Drive Recovery: Error Augmentation In Neuro Rehab With BioXtreme

324: When Robots Amplify Mistakes To Drive Recovery: Error Augmentation In Neuro Rehab With BioXtreme

In this episode, host Erin Gallardo, PT, DPT, NCS interviews BioXtreme CEO Eyal Samuel Shachar and researcher Dr. James Patton, PhD about BioXtreme's robotics-based neurorehabilitation devices, with a...

29 Kesä 41min

323: Before We Left for Phoenix: Our World Parkinson Congress 2026 Preview

323: Before We Left for Phoenix: Our World Parkinson Congress 2026 Preview

In this episode hosts, Erin Gallardo, PT, DPT, NCS and Claire McLean, PT, DPT, NCS share their excitement and plans for attending the 2026 World Parkinson Congress (WPC) in Phoenix, Arizona, a unique ...

22 Kesä 35min

322: Find Work-Life Balance With Alignment, Not Productivity Tools

322: Find Work-Life Balance With Alignment, Not Productivity Tools

Is work-life balance an elusive concept you have yet to master while running your life and neuro biz? In this episode, hosts Erin Gallardo, PT, DPT, NCS and Claire McLean, PT, DPT, NCS discuss the top...

15 Kesä 39min

321: How To Use AI Tools To Get Time Back Even When You're Not Techy With Shanté "Movement Maestro" Cofield, PT, DPT, OCS

321: How To Use AI Tools To Get Time Back Even When You're Not Techy With Shanté "Movement Maestro" Cofield, PT, DPT, OCS

Dive into AI tools in your personal life, work life and business by learning what to use, how to use it and how NOT to use it. In this episode, hosts Erin Gallardo, PT, DPT, NCS and Claire McLean, PT,...

8 Kesä 42min

320: AI Documentation As A Game-Changer For Neuro Rehab: How-To

320: AI Documentation As A Game-Changer For Neuro Rehab: How-To

Has your clinic adopted AI for documentation yet? If not (or if so!) check out this episode to learn about how it can transform your time and allow you to do your job unfettered. Hosts Erin Gallardo, ...

1 Kesä 46min

319: How And Why You Should Train Neuro Clients In More Positions With Dr. JJ Mowder-Tinney, PT, PhD, NCS

319: How And Why You Should Train Neuro Clients In More Positions With Dr. JJ Mowder-Tinney, PT, PhD, NCS

In this episode, hosts Erin Gallardo, PT, DPT, NCS and Claire McLean, PT, DPT, NCS and JJ Mowder-Tinney, PT, PhD, NCS discuss the critical but under-addressed role of transitional movements in neurolo...

25 Touko 40min

318: Using RTM With Neuro Clients For Increased Revenue, Motivation, And Data Metrics To Justify Therapy

318: Using RTM With Neuro Clients For Increased Revenue, Motivation, And Data Metrics To Justify Therapy

Want to learn more about Remote Therapeutic Monitoring in neuro? In this episode, host Erin Gallardo, PT, DPT, NCS speaks with physical therapist and former clinic owner turned digital health leader S...

18 Touko 50min

317: Maximize Progress In Neuro Rehab Using Rhythmic Auditory Stimulation With MedRhythms

317: Maximize Progress In Neuro Rehab Using Rhythmic Auditory Stimulation With MedRhythms

If you've used music in therapy sessions and found it helpful you're going to love this one!  In this episode, host Erin Gallardo, PT, DPT, NCS interviews Brian Harris, MA, MT-BC, NMT/F, FACRM, a boar...

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