Agtech - So What?19 Helmi 2025

From Demo Farms to Adoption with Wine Australia

When your organization is tasked with the job of getting growers to adopt new technology, there are a few tried, and frankly, not-so-true options to choose from. The world is lightly littered with various flavors of demonstration farms– properties where technologies can be piloted, field days can be hosted, and farmers can be converted from tech skeptics to believers. But in our experience, the problem with demo farms is just that they don’t usually do that much to actually drive adoption.

The innovation team at Wine Australia, however, have managed to buck the trend. Their approach to demo farms, and agtech adoption more broadly, is unusual in many ways, and the features that set them apart have led to dramatically improved experiences for farmers and tech companies, ultimately leading to better adoption rates and outcomes for their industry.

To learn more about their work, and their lessons along the way, we’re sitting down with Paul Smith, General Manager of Research and Innovation, and Dave Gerner, Regional Innovation Program Manager, at Wine Australia to discuss the custom program they built for their industry, which has led to meaningful success in increasing agtech adoption among Australian wine grape growers.

For more information and resources, visit our website.

The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(215)

Why Good Agtech Doesn't Always Get Adopted, with Chad Godsey

How do you know when a new agtech product is actually ready for the farm? Growing up on a family farm in Colorado over the declining Ogallala Aquifer, Chad Godsey has spent his career searching for w...

22 Heinä 0s

The future of food is in taste, with futurist Mike Lee

What if the future of food isn't about convincing people to care more about sustainability, but rather focusing on what can improve taste? In this episode, Tenacious’ Dr. Maddie Mitchell speaks with f...

8 Heinä 42min

Why soil health and profitability are deeply connected, with Nic Kentish

With the surname “Kentish,” Nic carries his family’s potato growing legacy. While it's one of pride, the journey has certainly not been easy. After returning to the family farm in South Australia, he...

24 Kesä 42min

Can dairy’s waste stream power beef’s future? with Daniel Carson

What if one of agriculture’s most controversial “waste problems” is actually its most overlooked opportunity? Daniel Carson is an entrepreneur based in New Zealand, who wants to transform the beef ind...

10 Kesä 36min

Business Model Breakdowns with Shane Thomas: The Monsanto Playbook

Monsanto is one of the most influential and controversial companies in the history of global agriculture. But beyond the headlines, what can its evolution teach us about how value is created and captu...

27 Touko 47min

Can biomaterials compete on price, not just purpose? with Tina Funder

Some of the most transformative innovation in agri-food is happening downstream of the farm, in the materials, products, and industries that agriculture ultimately feeds into. In this episode, Sarah N...

13 Touko 34min

Better Outcomes, Not Lower Costs: rethinking agtech in horticulture, with Mark Trzaskoma

While agtech often celebrates breakthrough technologies that can slash costs for farmers, what if the real value of innovation lies somewhere else entirely? In this episode, Mark Trzaskoma joins Dr Ma...

29 Huhti 33min

Business Model Breakdowns with Shane Thomas: Co-Ops and their future in Ag

Co-operatives have a long and sometimes colored history in agriculture, across the Western world. What role will they play in the future of agriculture? As agriculture becomes increasingly shaped by d...

15 Huhti 38min