Howard Gossage: 20th Century Master of Propaganda with Justin Oberman
This Is Propaganda19 Helmi 2025

Howard Gossage: 20th Century Master of Propaganda with Justin Oberman

San Francisco ad man Howard Gossage (1917–1969) is a bit more under the radar than his Madison Avenue contemporaries, but his work in both consumer marketing and advocacy messaging was brilliant. His unconventional and interactive approaches to advertising felt like a harbinger of what was to come a half-century later with the advent of social media. We discuss his work and what it can teach us about propaganda.

With special guest Justin Oberman, longtime advertising creative and social media influencer. Follow Justin at: https://www.linkedin.com/in/justinoberman/

This is DoubleThink, conversations inspired by the themes of This Is Propaganda. If you haven’t yet, please listen to the Webby Award season one of the pod.

BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.

Website: thisispropaganda.show

Instagram: instagram.com/thisispropagandashow

Email: propaganda@brink.com

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Jaksot(20)

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S2E2: Hollywood Declares War: From WWII Pinup Girls to Playmates in Vietnam

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This Is Propaganda Season 2

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Bot Armies, Dead Internet, and Misinformation Farms with Amil Khan

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With endless bot armies infiltrating social media feeds and harnessing the algorithm to control narratives and public opinion, our media system is becoming increasingly polluted. How long will it be ...

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