Key Trends in DTC Marketing with Wesley Saraceni at Mondelēz International

Key Trends in DTC Marketing with Wesley Saraceni at Mondelēz International

On today's episode, we're joined by Wesley Saraceni, Senior Director of Digital Commerce (E-Commerce and DTC) at Mondelēz International

We talk about:

- Wes' background and what led him to his current role.

- How direct-to-consumer (DTC) marketing brings brands and customers closer.

- Some exciting ways Mondelēz International is using DTC to connect with its audiences.

- What are some of the biggest challenges facing marketers today?

- Thinking about privacy and security in a new era of digital marketing.

- How Mondelēz International is thinking about performance marketing.

- How Meta's platforms can help with performance marketing.

- Predictions for digital commerce over the next decade.

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(70)

The Retail Reboot: How RMNs Use AI To Revitalize Brand Performance with Lowe's

The Retail Reboot: How RMNs Use AI To Revitalize Brand Performance with Lowe's

Alicia LeBeouf, Head of Industry — Retail and E-Commerce at Meta, sits down with John Storms, GM and Head of Media Network at Lowe's Companies, Inc., to discuss the future of retail media, data-drive...

21 Touko 202532min

Unlocking Creative Effectiveness: The Most Effective Creative Levers From a Pathbreaking New Study

Unlocking Creative Effectiveness: The Most Effective Creative Levers From a Pathbreaking New Study

On this episode, Jane Ostler, EVP of Global Solutions Marketing and Thought Leadership at Kantar, joins Shekhar Deshpande, Head of Strategy, Global Clients, at Meta. They discuss how brands can create...

16 Huhti 202539min

Simplifying Creative Workflows for Modern Teams with DEPT®

Simplifying Creative Workflows for Modern Teams with DEPT®

We're joined by Dimi Albers, Global CEO of DEPT®, to explore how brands can scale creative ideas and deliver true personalization. Dimi shares insights on aligning technology with customer motivations...

9 Tammi 202532min

Achieve Performance Across Multiple Objectives: Insights From the Meta Agency Summit

Achieve Performance Across Multiple Objectives: Insights From the Meta Agency Summit

In this live recording from the Meta Agency Summit 2024, we're joined by Amanda Mollet, EVP, Performance of Spark Foundry, Joe Yakuel, Founder and CEO of WITHIN, and Ralph Burns, Founder and CEO of Ti...

20 Marras 202429min

Unlocking the Future of AI: How LLMs Are Redefining What's Possible

Unlocking the Future of AI: How LLMs Are Redefining What's Possible

On today's episode, we're joined by Andrew Ng, Founder of DeepLearning.AI, Managing General Partner of AI Fund and Executive Chairman of LandingAI. We explore the immense opportunities within AI, focu...

5 Marras 202423min

Marketing in the Age of Disruption: Insights from Sephora and Meta

Marketing in the Age of Disruption: Insights from Sephora and Meta

On this episode, Megan Black, Vice President of Digital Marketing and Media at Sephora, shares insights on how Sephora is navigating the fast-paced marketing cycle. She also discusses the impact of Ge...

23 Loka 202432min

How AI Is Revolutionizing Marketing Analytics with Meta and Deloitte

How AI Is Revolutionizing Marketing Analytics with Meta and Deloitte

On this episode, we're joined by Igor Skokan, Marketing Science Director at Meta, and Davide Fabrizio, Advanced Analytics and Artificial Intelligence Partner at Deloitte. Together, they explore change...

8 Loka 202433min

Brand Building in the Digital Age: A Conversation With Coca-Cola and Meta

Brand Building in the Digital Age: A Conversation With Coca-Cola and Meta

On this episode, we're joined by Shakir Moin, President, Marketing for Coca-Cola North America. Shakir shares how Coca-Cola is leveraging AI, data and storytelling to build iconic brands that resonate...

23 Syys 202436min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-oivalluksia-rahasta-elamasta
rss-rahapodi
rss-rahamania
ostan-asuntoja-podcast
hyva-paha-johtaminen
pomojen-suusta
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-lahtijat
rss-ammattipodcast
rss-lentopaivakirjat
inderespodi
yrittaja
rss-bisneksen-pehmea-puoli
rss-sisalto-kuntoon
rss-yritys-ja-erehdys
rss-turvassa-tyopaikalla