The School of Greatness11 Syys 2019

848 The Soulful Art of Persuasion with Jason Harris

NEVER BE CLOSING. A lot of books about selling encourage you to act like someone you’re not. They tell you to say the other person’s name. Copy their body language. Become a salesman. But what if the key to selling is accepting who you are? What if everything weird about you is what will make you successful? Stop thinking of business as transactional. Instead, be generous. Play the long game. And be kind. On today’s episode of The School of Greatness, I talk about the soulful art of persuasion with an expert in marketing: Jason Harris. Jason Harris is the CEO of the award-winning creative agency Mekanism and the co-founder of the Creative Alliance. Harris works closely with brands through a blend of soul and science to create provocative campaigns that engage audiences. Iconic brands include Peloton, Ben & Jerry’s, MillerCoors, HBO, and the United Nations. Under his leadership, Mekanism was named to Ad Age’s Agency A-list, twice to their Best Places to Work, and to the Creativity 50. Harris has been named in the Top 10 Most Influential Social Impact Leaders, as well as the 4A’s list of “100 People Who Make Advertising Great.” His methods are studied in cases at Harvard Business School. Jason has put together four principles of persuasion that can help transform you into a master influencer. The bullet points are easy to understand and might even surprise you. So get ready to learn the soulful art of persuasion on Episode 848.
Some Questions I Ask:
What’s the most fun you’ve had working on a brand? (10:00)
How can you be empathetic when people are attacking you? (31:00)
What’s something people can do today to make them more influential (43:00)
What are you three truths? (46:00)
In This Episode You Will Learn:
About Jason’s company Mekanism (5:00)
Why you should never be closing (12:30)
How vulnerability is key to power (16:00)
The Four Core Principles of persuasion (19:00)
Why it’s important to master different skills (38:00)
If you enjoyed this episode, check out the video, show notes and more at http://www.lewishowes.com/848 and follow at instagram.com/lewishowes

Get More From Lewis!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(1970)

Why Forced Positivity Is Making You Miserable | Susan David

Some feelings get labeled good. Others get labeled bad. That single belief might be running your entire life. You'll hear why chasing happiness on command wears you down instead of building you up, an...

7 Elo 1h 29min

How Jesse Cole Turned Baseball Into a Billion Dollar Show

He slept in his socks on a garage floor because it was too filthy to touch. That was Jesse Cole eight years ago, broke, sleeping on an air mattress, betting everything on a wooden bat baseball team no...

5 Elo 1h 49min

The Trauma That Hurts People Most (And Never Gets Named) | Patrick Teahan

A calm, healthy relationship can feel more dangerous to you than the chaos you grew up in. That's hypervigilance. It hates the absence of a threat, so it manufactures one, even when you're finally saf...

3 Elo 1h 13min

How to Design a Life That Runs Without You | Rob Dyrdek

A clinical hypnotist told him the problem in one sentence. You don't believe, at a subconscious level, that you were meant to be successful. That was Rob Dyrdek in his twenties, long before the profes...

31 Heinä 2h 15min

The Neuroscience Behind Why You Can't Manifest What You Want | Dr. James Doty

You're manifesting every single day. You're just doing it the wrong way. That's according to Dr. James Doty, a Stanford neurosurgeon and neuroscientist who has spent decades studying what actually hap...

29 Heinä 1h 42min

The Childhood Question That's Secretly Running Your Life | Aaron Doughty

There's one childhood question that's secretly running your whole adult life. Aaron Doughty asks it straight: who did you have to be as a kid to receive Mom or Dad's love? Whoever that was became the ...

27 Heinä 2h 5min

The Real Reason Stress Is Hurting You | Kelly McGonigal

Your body can't tell the difference between anxiety and excitement. The only difference is the story you tell yourself. Kelly McGonigal has spent her career at Stanford studying that story, and how th...

24 Heinä 1h 36min

Fortune vs. Luck, and Why It Matters | Dr. Tina Seelig

What if the story you keep telling about yourself is the only thing standing between you and everything you want? You will hear the real difference between fortune and luck, and why one of them is com...

22 Heinä 1h 13min