Substack Week: AI in Product Management, Enhancing Product Development Through Artificial Intelligence | Toni Dos Santos

Substack Week: AI in Product Management, Enhancing Product Development Through Artificial Intelligence | Toni Dos Santos

Substack Week: AI in Product Management, Enhancing Product Development Through Artificial Intelligence with Toni Dos Santos

In this Substack Week episode, we explore how artificial intelligence is transforming product management with Toni Dos Santos, co-author of The Product Courier newsletter. From automating routine tasks to enhancing strategic decision-making, Toni shares practical insights on leveraging AI to build better products faster and more efficiently.

From Music to Banking to AI Product Management

"I wanted to work in that area to find ways to put innovation to service to the consumers, and making it as invisible as possible."

Toni's journey into AI and product management began in an unexpected place - the music industry. After working as a music producer, his interest in innovation led him to banking, where he discovered the untapped potential of data analytics. His experience working with machine learning and deep learning in banking laid the foundation for his current work with generative AI in product management. The launch of ChatGPT in 2022 sparked his deep dive into applying AI to product management challenges.

Revolutionizing User Story Creation with AI

"User stories are a big pain for many product managers, particularly junior ones... The idea is that you provide the AI with a PRD or description of the product, and it's going to write user stories based on best practices."

Toni explains how AI can transform the process of writing user stories by automating the initial drafting while preserving the essential collaborative aspects. He emphasizes that while AI can handle the mechanics of writing, the real value comes from using it as a springboard for deeper discussions with the team. The technology can suggest edge cases, highlight potential gaps, and provide a structured foundation for further refinement.

AI as a Tool for Understanding User Needs

"Use all the transcripts, the feedback from user interviews that I have, feed it to AI and retrieve from it the key pain points, the major patterns that it identifies."

Rather than replacing human insight, AI serves as a powerful tool for analyzing user feedback and identifying patterns. Toni shares practical examples of using AI to:

  • Process and analyze app store reviews at scale

  • Identify clusters of users with similar pain points

  • Extract key themes from user interviews

  • Validate qualitative findings with quantitative data

Strategic Role of AI in Leadership

"For product leaders, they should be the ones thinking how AI will affect their work because to define a strategy, to define a roadmap, AI can summarize tons of data, tons of information that you cannot do yourself."

Toni challenges the notion that AI primarily impacts lower-level tasks. He argues that AI's ability to process vast amounts of information makes it particularly valuable for leadership roles. Leaders can use AI to:

  • Prepare more effective meetings with relevant agendas

  • Create alignment across different departments

  • Practice important presentations and interviews

  • Generate and evaluate strategic options

Best Practices for Getting Started with AI

"The best resource is to go into it... get ChatGPT, Gemini, whatever, and just dive into it and try and get learning and start practicing right away."

For product managers looking to incorporate AI into their workflow, Toni emphasizes the importance of hands-on experience. He recommends:

  • Starting with practical experimentation rather than just theoretical learning

  • Understanding AI's limitations (20% error rate) and always double-checking outputs

  • Treating AI interactions as conversations rather than one-off prompts

  • Focusing on areas where AI can augment rather than replace human judgment

Resources For Further Study



[The Scrum Master Toolbox Podcast Recommends]

🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥

Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.

🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.

Buy Now on Amazon

[The Scrum Master Toolbox Podcast Recommends]

About Toni Dos Santos

Toni is a seasoned B2B product strategist with 15+ years of experience, having guided over 250 SMEs and large enterprises. As a former SaaS founder, Toni specializes in accelerating time-to-market, driving sustainable product growth, and aligning product strategies with business goals. His tailored approach empowers leaders to prioritize impactful solutions and boost revenue.

You can link with Toni Dos Santos on Substack.

Jaksot(200)

Timing Is Everything - Learning When Agile Teams Are Ready for Change | Irene Castagnotto

Timing Is Everything - Learning When Agile Teams Are Ready for Change | Irene Castagnotto

Irene Castagnotto: Timing Is Everything - Learning When Agile Teams Are Ready for Change Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Irene shares a powerful story about discovering team dependencies and proposing solutions that management initially rejected. When her team identified that Epics weren't organized to avoid dependencies between teams, they proposed using a single unified backlog to manage these challenges. Despite the logical solution, management wasn't ready to accept it. A month later, the same management team returned with the identical proposal. This experience taught Irene that timing is crucial in change management—you don't decide when the right time is; the people involved determine their own readiness. She emphasizes the importance of socializing changes early and often, collecting feedback before proposing major transformations, especially when those changes affect management structures. Self-reflection Question: How do you balance persistence with patience when you know a change is needed but the organization isn't ready to embrace it? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Irene Castagnotto Irene, a Gen Z Italian Scrum Master, began her Agile journey at a young age. With a positive and passionate approach, she aims to help her generation navigate the world of work with confidence and serenity, while supporting teams in unlocking their full potential. You can link with Irene Castagnotto on LinkedIn.

20 Elo 12min

Three Toxic Conditions That Destroy Agile Team Effectiveness | Irene Castagnotto

Three Toxic Conditions That Destroy Agile Team Effectiveness | Irene Castagnotto

Irene Castagnotto: Three Toxic Conditions That Destroy Agile Team Effectiveness Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Irene encountered a team where everything appeared perfect on the surface, but underneath lay a complete lack of transparency. The team displayed negativity while their manager prevented them from taking responsibility, asking them to complete tasks without explaining the reasoning. These three toxic conditions—negativity, lack of transparency, and micromanagement—combined to destroy the team's effectiveness. Initially hesitant to speak up, Irene ultimately chose to leave. Reflecting on this experience, she emphasizes the importance of addressing problems directly with leadership rather than simply escaping the situation. In this segment, we refer to the 5 monkeys experiment, as comment on conditioning that happens in groups. Featured Book of the Week: Switch by the Heath Brothers Switch: How to Change Things When Change Is Hard by the Heath Brothers focuses on understanding change and why it's challenging for people. According to Irene, change isn't difficult because people resist it, but because it creates internal conflict within us. The Heath Brothers explain the three essential elements needed for successful change: the rational rider (logical thinking), the emotional elephant (feelings and motivation), and the path (the environment and systems). The book provides practical guidance on how to facilitate change and help people navigate transitions effectively, emphasizing the importance of celebrating achievements throughout the change process. Self-reflection Question: What internal conflicts might be preventing positive changes in your team, and how can you address both the rational and emotional aspects of resistance? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Irene Castagnotto Irene, a Gen Z Italian Scrum Master, began her Agile journey at a young age. With a positive and passionate approach, she aims to help her generation navigate the world of work with confidence and serenity, while supporting teams in unlocking their full potential. You can link with Irene Castagnotto on LinkedIn.

19 Elo 16min

When Proactive Help Backfires - A Gen Z Scrum Master's Learning Journey | Irene Castagnotto

When Proactive Help Backfires - A Gen Z Scrum Master's Learning Journey | Irene Castagnotto

Irene Castagnotto: When Proactive Help Backfires - A Gen Z Scrum Master's Learning Journey Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Irene shares a valuable lesson about the pitfalls of being overly proactive without proper communication. As a new Scrum Master, she observed Product Owners struggling with role changes and took initiative to help them understand and implement changes. However, she discovered that her well-intentioned proposals weren't aligned with what the POs actually wanted. The key insight: when people don't speak up during your proposals, it often means they're not on board but are avoiding conflict. Irene learned that asking questions and letting others express what changes they're ready for is far more effective than assuming what help is needed. Self-reflection Question: How can you better gauge whether your team is genuinely on board with your suggestions, especially when they remain silent during discussions? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Irene Castagnotto Irene, a Gen Z Italian Scrum Master, began her Agile journey at a young age. With a positive and passionate approach, she aims to help her generation navigate the world of work with confidence and serenity, while supporting teams in unlocking their full potential. You can link with Irene Castagnotto on LinkedIn.

18 Elo 15min

BONUS The Management Revolution Transforming Company Culture and Employee Engagement | Rob Gallaher

BONUS The Management Revolution Transforming Company Culture and Employee Engagement | Rob Gallaher

BONUS: Rob Gallaher Reveals The Management Revolution Transforming Company Culture and Employee Engagement In this BONUS episode, we dive deep into the transformative power of profit sharing with Rob Gallaher, CEO of Gallaher Co. Rob shares his journey from an overworked entrepreneur sacrificing family time to building a thriving business model that aligns employee success with company growth. Through practical insights and hard-learned lessons, we explore how monthly profit sharing can revolutionize workplace dynamics and create genuine shared success. The Genesis of a Profit Sharing Revolution "I was an entrepreneur, working long hours and sacrificing family time. I realized my situation in life was not so good anymore, and even my health was suffering." Rob Gallaher's journey to profit sharing began with a personal crisis. As a successful entrepreneur, he found himself trapped in the classic founder's dilemma - working endless hours while his health and family relationships suffered. This realization prompted him to seek alternative business models from other successful owners. His discovery of profit sharing wasn't immediate magic, but rather a methodical approach to solving the fundamental disconnect between business success and employee engagement. Since implementing it in 2015, Rob has refined his approach through real-world application, leading him to document his learnings in his book after others began noticing the remarkable success of his companies. Defining True Profit Sharing "Take the company's financial success and share it with individuals that make it happen. The main thing: it must be monthly." Rob's definition of profit sharing goes beyond traditional annual bonuses or stock options. His approach centers on taking actual company profits and distributing them to the people who directly contribute to generating those profits. The cornerstone of his system is monthly distribution, recognizing that people manage their personal finances on a monthly basis, not quarterly or annually. This frequency ensures that profit sharing becomes integrated into employees' monthly budgets and thinking patterns, creating immediate behavioral impact rather than distant, abstract benefits. The Power of Immediate Impact "No one manages quarterly their personal life. The profit sharing needs to adapt to that monthly reality. If we don't affect people's monthly budget we don't affect how they think." The monthly frequency of Rob's profit sharing system creates tangible, immediate impact on employees' financial lives. Unlike equity or long-term bonuses that feel distant and uncertain, monthly profit sharing becomes part of employees' regular financial planning. This immediacy changes how people approach their work, leading them to ask "what can I do to get it" and investing more personally in company success. Rob emphasizes making the amounts substantial - recommending four-digit numbers that genuinely affect people's monthly reality rather than token gestures that get lost in regular paychecks. Rethinking Performance Management "I don't like the word 'review'. I prefer the word 'reflection', we do it every 6 months. I wanted to change the tone and what was happening in those meetings." Traditional performance reviews create antagonistic dynamics where employees feel anxious and stressed, often leading to negotiations that feel like battles. Rob has completely reimagined this process by separating profit sharing from performance evaluations and changing the language from "reviews" to "reflections." This shift eliminates the transactional nature of traditional reviews where employees feel they must fight for raises and promotions. Instead, profit sharing operates independently of individual performance metrics, creating a more collaborative and less stressful environment for genuine performance discussions. Strategic Implementation Framework "You need a business that makes a profit, you need to have accurate accounting, and you need to be a leader - you need to have the respect and trust of your leadership." Rob outlines three fundamental prerequisites for successful profit sharing implementation. First, the business must be genuinely profitable - you cannot share what doesn't exist. Second, accurate accounting systems are essential to track and calculate profits transparently. Third, leadership credibility is crucial because profit sharing requires employees to trust that leaders will follow through on commitments. Rob recommends starting with a flat rate and minimum amount, such as $1,000, and focusing on decision-makers who directly affect company profitability rather than attempting to include every employee from the start. Targeting Decision Makers "Who are the people who make decisions that affect the profit of your business? Share the profit with the decision makers that affect profit." Rather than implementing company-wide profit sharing immediately, Rob advocates for a targeted approach focusing on employees who make decisions directly impacting profitability. This strategic selection ensures that profit sharing reaches the people whose daily choices most influence company success. By identifying and rewarding these key decision-makers first, companies can create a focused impact that generates measurable results before expanding the program to additional team members. Getting Started: First Steps for Implementation "Figure out your average profit." For companies interested in profit sharing but unsure where to begin, Rob recommends starting with fundamental financial analysis. Understanding average monthly profits provides the baseline for determining sustainable sharing amounts. This analysis helps leaders set realistic expectations and design a program that won't compromise business stability while still providing meaningful benefits to employees. The key is ensuring that profit sharing enhances rather than threatens the company's financial foundation. About Rob Gallaher Rob Gallaher, CEO of Gallaher Co., leads five companies across industries. Since founding his construction firm in 2010, he's championed profit sharing as a catalyst for growth. His book, Profit Sharing: The Power of Shared Success, and upcoming course reflect his passion for aligning employee and company success. You can also learn more about Rob’s Profit Sharing strategy with his online course at Profitx.co. You can link with Rob Gallaher on LinkedIn, and connect with Rob Gallaher on facebook.

16 Elo 45min

When Technical Expertise Becomes Product Owner Micro-Managements | Somya Mehra

When Technical Expertise Becomes Product Owner Micro-Managements | Somya Mehra

Somya Mehra: When Technical Expertise Becomes Product Owner Micro-Management Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: The Clear Communicator and Dependency Master Somya worked with an exceptional Product Owner on a project with multiple team dependencies. This PO excelled at clear, direct communication with both stakeholders and the team. They were proactive in stakeholder communication and maintained strong focus on what was needed and why. Their backlog management was exemplary, creating proper epics with comprehensive information including dependencies, enabling the team to easily know who to contact. This approach led to a much more motivated team. The Bad Product Owner: The Technical Micro-Manager Somya encountered a technically strong Product Owner whose knowledge became a liability. While technical strength can be beneficial, this PO used their expertise to control the team, telling developers exactly what solutions to implement. Initially, developers accepted this direction, but it escalated to every feature and task. The developers became uncomfortable voicing their perspectives, creating an unhealthy dynamic where the PO's technical knowledge stifled team autonomy and creativity. Self-reflection Question: How do you help Product Owners leverage their technical knowledge without falling into micro-management patterns? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Somya Mehra  Somya is a Scrum Master at u-blox with nearly 7 years of IT experience across India and Finland. With experience in Waterfall and Agile models, she leads with empathy and a people-first approach. Somya is deeply interested in human behavior and understanding the motivations behind people's actions. You can link with Somya Mehra on LinkedIn.

15 Elo 16min

Why Collaboration Should Be Your Team's Primary Goal | Somya Mehra

Why Collaboration Should Be Your Team's Primary Goal | Somya Mehra

Somya Mehra: Why Collaboration Should Be Your Team's Primary Goal Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Unlike technical roles where success is tangible, Scrum Master success can be harder to measure, especially for those transitioning from tech roles. Somya defines successful Scrum Master performance through team behaviors: when teams trust and respect each other, and when collaboration becomes their goal. She emphasizes the importance of observing behaviors and discussing them with team members early enough to foster the right behaviors within the team. Featured Retrospective Format for the Week: The 2 Pillars Retrospective Somya recommends the 2 Pillars retrospective format, which she intentionally varies to keep teams engaged and curious. Her core structure focuses on two essential questions: "What went well?" and "How can we improve?" She notices that using the same retrospective format repeatedly leads to team boredom, so she adds variety while maintaining these fundamental pillars. In specific cases, she includes a gratitude section to ensure team members feel appreciated. Self-reflection Question: How do you measure your success as a Scrum Master when the results aren't as tangible as in technical roles? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Somya Mehra  Somya is a Scrum Master at u-blox with nearly 7 years of IT experience across India and Finland. With experience in Waterfall and Agile models, she leads with empathy and a people-first approach. Somya is deeply interested in human behavior and understanding the motivations behind people's actions. You can link with Somya Mehra on LinkedIn.

14 Elo 13min

From Top-Down to Collaborative—Reimagining Organizational Restructuring | Somya Mehra

From Top-Down to Collaborative—Reimagining Organizational Restructuring | Somya Mehra

Somya Mehra: From Top-Down to Collaborative—Reimagining Organizational Restructuring Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. During a business unit split and reorganization focused on creating smaller teams, Somya and her fellow Scrum Masters were invited to create the new structure process. After hearing feedback that teams felt excluded from previous changes, they decided to include teams in the reorganization process to give them a sense of control. They started by asking top management for constraints, then applied them to see what was possible. They facilitated workshops with Product Owners to divide the product portfolio and determine team assignments, ensuring people felt involved in the change process. Self-reflection Question: When leading organizational change, how do you balance the need for structure with giving teams meaningful input into decisions that affect them? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Somya Mehra  Somya is a Scrum Master at u-blox with nearly 7 years of IT experience across India and Finland. With experience in Waterfall and Agile models, she leads with empathy and a people-first approach. Somya is deeply interested in human behavior and understanding the motivations behind people's actions. You can link with Somya Mehra on LinkedIn.

13 Elo 13min

How Upper Management Can Destroy a High-Performing Team in Minutes | Somya Mehra

How Upper Management Can Destroy a High-Performing Team in Minutes | Somya Mehra

Somya Mehra: How Upper Management Can Destroy a High-Performing Team in Minutes Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. While working as a business analyst at a startup building an exam evaluation product for universities, Somya witnessed a well-functioning team with good collaboration and timely delivery. However, upper management began challenging the team lead and Scrum Master, accusing the team of padding story points. When leadership confronted the team, the tech lead threw the entire team under the bus, breaking all trust. The CEO's declaration that he could detect padding in estimates shattered the relationship between developers and leadership, leading team members to want to leave. Featured Book of the Week: Agile Retrospectives by Larsen and Derby Somya recommends "Agile Retrospectives" by Larsen and Derby because doing Scrum right means doing retrospectives right. As someone who wanted to excel as a retro facilitator, she found this book invaluable due to its excellent reviews and practical examples. The book provides several examples of how to facilitate retrospectives effectively, making it her go-to recommendation for Scrum Masters wanting to improve their retrospective facilitation skills. Self-reflection Question: How do you maintain trust between your team and leadership when management questions the team's estimates or performance? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Somya Mehra  Somya is a Scrum Master at u-blox with nearly 7 years of IT experience across India and Finland. With experience in Waterfall and Agile models, she leads with empathy and a people-first approach. Somya is deeply interested in human behavior and understanding the motivations behind people's actions. You can link with Somya Mehra on LinkedIn.

12 Elo 16min

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