The FangledCast19 Heinä 2021

Episode 43: Translation for Global Communication

Video version: https://rb.gy/qmppvb Properly converting marketing copy from one language to another is not possible with simple translation programs like google translate. We use a variety of vendors for our clients' needs when expanding their global footprint depending on the actual need and application. Wendy Pease, owner of Rapport International, a multilingual translation company and I discuss how important translation is to helping companies communicate on a global level. Translation alone is not the answer. Converting text into another language so it also culturally communicates the value to the reader is key. After working in over 120 countries both successfully and not so successfully with a variety of translators, the message of this conversation should help you to avoid those same mistakes many companies make. Check out Wendy at: https://www.linkedin.com/in/wendypease/ then buy her amazing book: https://rb.gy/7swgsb and her company: https://www.rapporttranslations.com/ If you require conversion to other languages, don't be fooled by automation. skilled marketing translation is an investment worth its weight in gold. Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh

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Episode 49: Strategy Before Tactics with Karl Hindle

video version https://youtu.be/l2EgXfECxSM Do you jump to tactics or take the time to do the proper research and work to build a core strategy rior? One of the most common causes for failure when do...

20 Syys 202123min

Episode 48: Is Coaching Nonsense? With Brian Bachand

So many coaches banging on your LinkedIn door and it leaves one to wonder if any of them are worth knowing or working with. Join the chat with one who has incredible accomplishments as a business co...

13 Syys 202126min

Episode 47: Qualitative vs Quantitative Research Cage Match With Grant Goodman?

video version: https://youtu.be/ndatuNl4vYU Should you build your Go-to-market strategy based on Qualitative or Quantitative research or a balance of both? How do you know if either is providing you ...

30 Elo 202128min

Episode 46: Sustainability, a Needed & Affordable Differentiator?

video version: https://youtu.be/_eCWtiwIkh4 Join our guest David Goodman as he explains the benefit to you, your organization, the community, and the world from implementing a sustainability program ...

23 Elo 202120min

Episode 45: Are Demographics Bullshit with David Allison

Video Version: https://youtu.be/zO9Wf5EVmXI Lets see if we can answer this question. Are demographics the key to understanding your market or are they outdated, un-useful, or a waste of your money? ...

16 Elo 202134min

Episode 44: Ethics as a Competitive Advantage with Richard Messing

Video version: https://rb.gy/aw4osf Join the conversation with Richard Messing of the Kotel Group LLC for a discussion about how positive ethics not only are a source of pride for companies but in m...

9 Elo 202120min

Episode42 Innovative Lending in Agriculture

video version: https://youtu.be/tNeDnH4cx2Q Today is your day to rethink farming and Agriculture. Even if you are not interested in agriculture, we think you will enjoy this conversation. Our guest...

6 Heinä 202121min