Weekly Digital Marketing Update 11/01 | Big Tech's Quarterly Revenue Reports, Midterm Ad Spend History, and What is a Video View, Really?

Weekly Digital Marketing Update 11/01 | Big Tech's Quarterly Revenue Reports, Midterm Ad Spend History, and What is a Video View, Really?

Digital Ad Market Update: 10/26-11/01 2018

This week in digital news:

Big Tech drops their quarterly revenue reports, which prompts a interesting segment of Buy-Sell-Hold. See which companies stock Joe and Matt would sell today, tighten their hold, or buy buy buy.

Are beating the OTT dead horse? We don't think so because Local TV is now entering the OTT battle.

Interesting Fact of the day: First year on record midterm advertising spend will exceed that of its the prior presidential election spend.
What is a video view? Matt and Joe tackle this ambiguous metric and try to clear the fog around WHAT IN THE HELL a video view is and how you should use them in your advertising.

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