Weekly Digital Marketing Update 4/30 | People Paying Attention To Ads, More Ad Platforms Being Launched, and How Hollywood Can Reopen

Weekly Digital Marketing Update 4/30 | People Paying Attention To Ads, More Ad Platforms Being Launched, and How Hollywood Can Reopen

Digital Ad Market Update: 4/24 - 4/30 2020

In this episode, Matt, Joe, and Nipa take on the latest marketing and cultural news there is. All in 56 minutes or less.

Top Stories:
In these quarantine times, people are actually paying attention to ads. Not all advertisers are the same though. We explain who is winning during COVID-19.

CVS is following many other retailers in the ad space by launching its very own ad platform. This trend seems to be a strike back at Google. We explain why this is a smart decision.

Tyler Perry may have found a way to reopen Hollywood. His idea includes a studio summer camp in Atlanta, where his cast and crew can be tested and stay throughout filming. This idea needs 100% buy-in, which may prove to be challenging.

Articles Mentioned:
Ads Getting More Attention: https://bit.ly/2KGRZxI
FB Coronavirus Misinformation: https://bit.ly/2Yec2vz
Falling Ad Prices: https://cnb.cx/2VOrXPF
Unemployment & Cobol: https://bit.ly/3d0rRds
CVS Ad Network: https://bit.ly/2yQS934
ESPN's Last Dance Doc: https://es.pn/2YjF8JU
Target the Misinformed On FB: https://bit.ly/2Weuu4o
Hollywood Getting Back To Normal: https://bit.ly/2yR4fJo
Cuomo & CNN: https://washex.am/2Wevnde

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