Of Record | The latest in digital marketing & advertising20 Elo 2020

Weekly Digital Marketing Update 8/20 | Great Memes Bad Seltzer

Digital Ad Market Update: 8/14 - 8/20 2020

Joe and Rebecca are in the studio this week to breakdown the latest tech, marketing, and culture news. All in XX minutes or less.

Top Stories:
Bud Light, the same brand that coined the term crispy boys, is now looking for someone to fill a new position in their seltzer department called Chief Meme Officer. Think you have what it takes, tune in for more details. And no, how fast you can pound a seltzer is not requested on your resume.

The secret service is confirmed to have pulled a sneaky on us all by purchasing location data from an app-based product called Location X. Effectively getting around having to use warrants or court orders. What they need with our late-night snack runs is beyond us, but get ready for outrage.

Hulu, a.k.a. Disney plans to launch a self-serve ad platform that better accommodates small to mid-size businesses. Ad-supported Hulu users rejoice, we're going to start seeing less of the same ad for each midroll.

E-commerce is booming during COVID-19, but what else is new. We discuss this and other trends that have been long coming but accelerated due to the pandemic.

Do you think your political viewpoints are being censored across social media? You're not alone. A Pew survey suggests that a majority of Americans believe the same thing. We discuss the role that these platforms should take during these turbulent times.

Articles Mentioned:
Bud Light Seltzer Memeologist: https://bit.ly/3hc6Y1l
Secret Service Being Secretive: https://bit.ly/3kWRlwV
Hulu's Self-Serve Ad Platform: https://cnb.cx/3aQvDGx
Booming E-Commerce: https://bit.ly/3hdEnsm
Political Viewpoint Censoring: https://bit.ly/2Q7Rn74

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