Positivity Underworld | Weekly Digital Marketing Update 10/15
Of Record | The latest in digital marketing & advertising15 Loka 2020

Positivity Underworld | Weekly Digital Marketing Update 10/15

Digital Ad Market Update: 10/8 - 10/15 2020

Matt, Joe, and Rebecca are here to discuss the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 45 minutes or less.

Top Stories:
Yelp unveils a new feature where businesses accused of racist behavior will get a warning on their page. Before that happens, a credible news source must cover the claim. Only then would said business get a scarlet exclamation on their page. Want to hear our take on the issue? Tune in!

Motel 6 recently dropped their long time marketing partner, Richards Group, after the man behind the slogan "We'll leave the light on for you," Stan Richards, rejected an ad because it did not represent the clientele of Motel 6. He, of course, said this in a much more inflammatory nature, inadvertently offending many. For the whole story, stick around.

Apple recently had an unveiling event called "Hi, Speed." The event highlighted Apple's latest series of devices or 'slight upgrades' as some people call them. We ask the big questions: Is Apple staking too much on phones? What's next, Tim Cook?

Articles Mentioned:
Yelp's Anti-Racist Measures: https://bit.ly/2SWsHQs
Motel 6 Fires Richards Group: https://bit.ly/3lE873A
Fleetwood Mac and Cranberry Juice Meme: https://bit.ly/3lLM2jt
The Potato Worker Behind the Meme: https://n.pr/3k0AUia
Holiday Season Shopping Forecast: https://bit.ly/2GZkMit
Apple the One Trick Pony?: https://apple.co/3dtWdWV

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