Ep. 2261 McKenna Cassidy interviews Alessio Inama | Next Generation

Welcome to the Next Generation and Episode 2261 of the Italian Wine Podcast. Today, McKenna Cassidy interviews Alessio Inama of the Inama winery in Soave. More about today’s guest: Alessio Inama is defined by his brothers as the "creative director" of the homonymous company. The term refers to the fact that his direction of sales, communication, marketing and packaging combines the artistic aspect with the strategic part. Alessio, despite being part of the third generation of wine producers of the Inama family, due to a strong pollen allergy, gave up on sector studies to follow a rather unusual path. After a degree in Physics in Turin and a master's degree in Decision Sciences at the City University of London, he dealt with strategic consultancy for start-ups covering the role of "growth hacker". From 2017 he began to get closer to the family legacy leading some projects, and in 2018 he moved to New York to work for one year at the prestigious wine communication agency "Colangelo & partners". In 2019 he embraced his brothers again to give life to the new phase of the Inama family, in search for the maximum expression of the volcanic territory of Soave Classico and the limestone of the Berici Hills. Today Alessio manages to involve with his energy both on social networks and in tastings, coordinates sales in 68 countries, and develops the estate image with care and passion. Connect: Website: https://www.inama.wine/ Instagram: https://www.instagram.com/inama_wine/ More about the host: McKenna found her love of wine while serving in a Napa Valley tasting room. She later graduated from the University of Notre Dame and pursued wine on the East Coast with E. & J. Gallo Winery. She has worked in wine distribution for restaurants and luxury retail stores for the past three years. Originally from Phoenix, Arizona, McKenna is a Certified Specialist of Wine (2021), Certified Sommelier (2022), and Italian Wine Ambassador (2023). She loves country swing dancing, hosting brunch parties, and sipping Italian Wine. Connect: Facebook: @mckennacassidy Instagram https://www.instagram.com/mckennacassidy/ LinkedIn https://www.linkedin.com/in/mckenna-cassidy-cs-csw-66baa412b/ Youtube: https://www.youtube.com/@mckennacassidy