#430 - Land & Expand Deals | Eleanor Dorfman | 30MPC Hall of Fame

#430 - Land & Expand Deals | Eleanor Dorfman | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS: Segmented Team Structure: Down-market teams focus on landing new logos, passing them to expand teams, while up-market AEs handle both acquisition and expansion with retention-based comp. Enterprise Sales Strategies: Use top-down (sell wall-to-wall) or land-and-expand approaches, with the latter yielding higher LTV by scaling through business units first. Deal Inspection Triggers: Monitor $50K deals at stage 3 for POCs and access to power, and stage 5 for mutual action plans and the paper process. Consistent Review Rhythm: Reps update pipelines Monday, managers review Tuesday, deal reviews happen Wednesday, and Eleanor finalizes calls Thursday. ELEANOR'S PATH TO PRESIDENTS CLUB: Head of Sales @ Retool Global Head of Commercial Retention & Regional Director of Commercial Sales @ Segment Global Head of Commercial Renewals and Retention @ Segment Head of Customer Success and Solutions engineering @ Clever Inc RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training 

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#598 - How I Use Claude to Book 4-6 Meetings Every Week (Live Walkthrough)

#598 - How I Use Claude to Book 4-6 Meetings Every Week (Live Walkthrough)

Stop letting raw CRM data gather dust while you scramble to find high-intent prospects. In this episode, Alex Murphy breaks down their exact playbook, including: 🧠 How to construct an AI "Intelli...

11 Elo 57min

#597 - How to Sell the Way Buyers Want to Buy | Lindsay Dougherty ft. Consensus

#597 - How to Sell the Way Buyers Want to Buy | Lindsay Dougherty ft. Consensus

Lindsay Dougherty shares how async selling helps enterprise reps create buyer momentum, speed up deals, and improve forecasting with short, strategic videos. Lindsay teaches us: 🎥 Send demo video...

6 Elo 33min

#596 - This Cold Email Formula Gets +20% Replies (Exact Templates)

#596 - This Cold Email Formula Gets +20% Replies (Exact Templates)

Introducing: The 30MPC Sales Enablement Program → https://www.30mpc.com/enablement -- Stop sending generic cold emails that rot in your prospect's spam folder. In this episode, Sam McKenna breaks...

4 Elo 19min

Introducing: The 30MPC Enablement Program

Introducing: The 30MPC Enablement Program

Introducing: The 30MPC Sales Enablement Program → https://www.30mpc.com/enablement Most sales training programs are an absolute waste of time. A trainer shows up, sprays a bunch of theoretical ...

3 Elo 5min

#595 - 6 Ways You're Killing Your Own Discovery Calls

#595 - 6 Ways You're Killing Your Own Discovery Calls

You're losing deals before minute 10 because your discovery call feels like an interrogation or a demo. In this episode, Jen Allen-Knuth breaks down her exact playbook, including: 📉 The 6 lethal ...

30 Heinä 29min

#594 - The Perfect Outbound Sequence: Scripts, Templates, Messaging

#594 - The Perfect Outbound Sequence: Scripts, Templates, Messaging

Most sellers burn great accounts by spamming the exact same pitch 14 times. In this episode, Nick Cegelski and Armand Farrokh break down their exact playbook, including: 🔥The 10-to-14 touch mu...

28 Heinä 31min

#593 - EXACTLY How to Build an Unstoppable Sales Team in 60 days

#593 - EXACTLY How to Build an Unstoppable Sales Team in 60 days

Burning through 20 meetings a week with zero revenue to show for it? In this episode, Armand Farrokh breaks down their exact playbook, including: 🎯 How to define "The Slot" and purge low-intent d...

23 Heinä 46min

#592 - The Sales Process That Took Outreach From $0 To $250M

#592 - The Sales Process That Took Outreach From $0 To $250M

Most sales processes are completely backward because they track what the seller does, not how the buyer actually makes decisions. In this episode, Mark Kosoglow breaks down their exact playbook, in...

21 Heinä 47min

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