4 brand strategy tips from Smith & Diction 💡
Dive Club 🤿25 Helmi 2025

4 brand strategy tips from Smith & Diction 💡

When comes to brand design, Mike and Cara from Smith & Diction are pretty much top of the game (you might recognize them as the ones who did the brand identity for Perplexity).

During our interview, it didn't take me long to realize that these two have more hacks and mental models for creativity than just about anyone I’ve met.

So here are a few of my favorites.

Watch the full episode with Smith & Diction here: https://www.dive.club/deep-dives/smith-diction

Jaksot(185)

Henry Modisett - Inside Perplexity's design culture

Henry Modisett - Inside Perplexity's design culture

Someone asked me recently... if you had to join a design team, who would you want to work for?And my answer was easy... PerplexitySo today's episode with Henry Modisett (https://x.com/henrymodis) (Per...

9 Tammi 47min

Designer's toolkit for Claude Code

Designer's toolkit for Claude Code

Kyle Zantos is leading the new UX Tools Labs where he's responsible for figuring out what matters for new design tools and workflows.As a result, he's pretty quickly become my go-to source as I transi...

7 Tammi 48min

The trick to AI prototyping with your design system

The trick to AI prototyping with your design system

We talk a lot about using AI at startups…But what are more established companies doing to scale AI prototyping?What are the best ways to use AI to prototype with your design system?That's what today's...

2 Tammi 52min

Enrico Tartarotti - How did one person design and build all of this?

Enrico Tartarotti - How did one person design and build all of this?

Today's episode goes deep into all of the design details in a new video collaboration tool called Flask.But the reason I’m so inspired by this product goes far beyond the UI/UX…Flask is designed and b...

29 Joulu 202548min

Nad Chishtie - How to get hired as a designer at Lovable

Nad Chishtie - How to get hired as a designer at Lovable

As one of the fastest growing companies in the world, Lovable is scaling their design team by tapping into the [Dive Talent Network](https://www.dive.club/talent-network).So I interviewed their Head o...

19 Joulu 202558min

Roman Tesliuk - From side projects to leading web design at Eleven Labs

Roman Tesliuk - From side projects to leading web design at Eleven Labs

What does it look like to own web design for one of the fastest growing AI companies in the world?And how do you get that opportunity if you don’t have companies like Apple or Airbnb on your resumé?Th...

15 Joulu 202555min

Sneak peek of MDS’s creative process

Sneak peek of MDS’s creative process

I’ve probably learned more about visual design from MDS than anyone in the design community.So I wanted to go deep into the creative process behind the all-new Shift Nudge website to see how he explor...

8 Joulu 202547min

Steve Ruiz - Is the canvas the future for AI?

Steve Ruiz - Is the canvas the future for AI?

I get shown a lot of tool demos and one thing is clear…Canvas-based UX will play a pivotal role in how we interface with AI.It’s a big reason why Figma just bought Weavy 👀So I interviewed Steve Ruiz ...

1 Joulu 20251h 2min