RORY SUTHERLAND: INSIDE THE MIND OF A MARKETING GENIUS

RORY SUTHERLAND: INSIDE THE MIND OF A MARKETING GENIUS

Rory Sutherland is one of my heroes. You might not know his name, but you’ve definitely been influenced by his work— as the Vice Chairman of Ogilvy UK he has shaped the face of marketing and advertising as we know it today. He’s also become a recent TikTok phenomenon as others have realised what an absolute genius this man is. I was beyond excited to have him join me on the show.


Rory is not only a marketeer, but an expert in behavioural science, talking me through how trends work and change over time. We spoke about memetics; how a herd mentality can massively dictate our tastes and the important role social awkwardness plays in swaying opinions. I also asked him about the best and worst marketing successes and failures, from Ryanair to bubble tea, nuclear power to wearing shorts in winter.


This conversation was brimming with great advice - it’s definitely a conversation I’ll be coming back to; my main takeaway was to never blindly follow logic, but to question and push to boundaries to create something new!


You can also follow us on Instagram and Tiktok @greatcompanypodcast and if you've got thoughts, questions and comments, you can email us at greatcompany@jampotproductions.co.uk


If you or anyone you know has been affected by suicidal thoughts, you can head to CALM to find support: www.thecalmzone.net

--

THE CREDITS

Exec Producer: Jemima Rathbone

Assistant Producer: Gurlina Heer

Video: Jake Ji & Ryley Kirby

Social Media: Laura Coughlan

Great Company is an original podcast from JamPot

Hosted on Acast. See acast.com/privacy for more information.

Jaksot(130)

SAM THOMPSON: Our Biggest MIC Fallout & Why Jamie Finally Said Sorry

SAM THOMPSON: Our Biggest MIC Fallout & Why Jamie Finally Said Sorry

Sam Thompson and I grew up together on Made in Chelsea. What started as a friendship on the show became something much deeper - he became like a brother to me. We spoke every day and he was there for ...

28 Tammi 1h 2min

Dr Federica Amati: What Alcohol is Really Doing to Your Body | GREAT MOMENTS

Dr Federica Amati: What Alcohol is Really Doing to Your Body | GREAT MOMENTS

Are you doing dry January? Curious about sober living? Or trying to be more mindful about what you eat and drink? This Great Moment is for you.Dr Federica Amati is a leading expert and Head Nutritioni...

26 Tammi 14min

VANESSA WILLIAMS: Being the First Black Miss America Changed My Life - But Came at a Cost

VANESSA WILLIAMS: Being the First Black Miss America Changed My Life - But Came at a Cost

Vanessa Williams is an absolute powerhouse. She’s a Grammy-nominated recording artist, an award-winning actor and a global cultural icon, known for roles in Ugly Betty, Desperate Housewives and curren...

21 Tammi 1h 2min

Cat Burns on Grief | GREAT MOMENTS

Cat Burns on Grief | GREAT MOMENTS

Grief is something we’ll all experience at some point in our lives and that can feel quite daunting. But my conversation on Great Company with the incredible singer-songwriter Cat Burns completely cha...

19 Tammi 13min

MIKA on Being Tormented by His Teacher & Finding Safety in Music

MIKA on Being Tormented by His Teacher & Finding Safety in Music

MIKA’s music is full of colour. It’s bold, joyful and instantly recognisable. It’s the kind of music that lifts you up and meeting MIKA, that same energy radiates through.He’s lived a fascinating life...

14 Tammi 1h 3min

Robin Sharma on Finding Your Purpose | GREAT MOMENTS

Robin Sharma on Finding Your Purpose | GREAT MOMENTS

Are you struggling to find your purpose? Unsure what - or who - you should be investing your time in. Well, this is a conversation you need to hear.Robin Sharma is one of the world’s top leadership ex...

12 Tammi 12min

 DR ROBERT WALDINGER: This Is How You Make 2026 The Happiest Year of Your Life

DR ROBERT WALDINGER: This Is How You Make 2026 The Happiest Year of Your Life

We all want to be happy and live a good life but how do we actually get there? It’s a big question, and one that most of us don’t have a clear answer to. This episode will help you find your happiest ...

7 Tammi 1h 1min

Why We Choose Unhealthy Partners | ALAIN DE BOTTON THROWBACK

Why We Choose Unhealthy Partners | ALAIN DE BOTTON THROWBACK

Happy New Year’s Eve! As we get ready for a new year, I wanted to revisit one of my all-time favourite episodes of Great Company with the incredible Alain de Botton. I’ve been lucky enough to sit down...

31 Joulu 202559min

Suosittua kategoriassa Yhteiskunta

sita
olipa-kerran-otsikko
kaksi-aitia
siita-on-vaikea-puhua
i-dont-like-mondays
uutiscast
gogin-ja-janin-maailmanhistoria
poks
antin-palautepalvelu
kolme-kaannekohtaa
mamma-mia
rss-murhan-anatomia
rss-nikotellen
yopuolen-tarinoita-2
aikalisa
meidan-pitais-puhua
rss-palmujen-varjoissa
naakkavalta
mystista
loukussa