‘Brands: up your game’ – YouTuber Josh Pieters on viral PR stunts

‘Brands: up your game’ – YouTuber Josh Pieters on viral PR stunts

YouTube sensation turned brand marketer Josh Pieters is the special guest on this week’s episode of PRWeek’s Beyond the Noise podcast.

Having amassed 1.5m subscribers on his YouTube channel – by pranking the likes of Katie Hopkins, Carol Baskin, Anne Widdicombe, and Molly Mae Hague – Josh Pieters discusses his formula for internet fame.

Now creating social media content for brands at Goon Squad Productions, Pieters offers tips on launching disruptive campaigns without facing backlash, and shares his view that businesses should invest in long-form video over traditional ads.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

The social media star also shares the process behind his recent documentary with OnlyFans star Lily Phillips, including the precautions put in place to minimise the chance of a comms crisis.

He reveals which social media platform he believes to be “the gold standard” for any online strategy, and explains the nuances between Instagram Reels and TikTok.

Joining Pieters on this episode is PRWeek’s senior reporter, Evie Barrett.

Hosted on Acast. See acast.com/privacy for more information.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(269)

Good Housekeeping: ‘We’re not turning our journalists into influencers’

Good Housekeeping: ‘We’re not turning our journalists into influencers’

PRWeek gets the lowdown on changes at Good Housekeeping in the latest instalment of the Future of the Media series.Recorded in July and available now on PRWeek’s podcast feed, the episode sees PRWeek ...

26 Elo 56min

‘I set off the fire alarm to stop a media interview – am I the PR a***hole?’

‘I set off the fire alarm to stop a media interview – am I the PR a***hole?’

PRWeek delves into more of your comms confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and ...

20 Elo 33min

What’s going on in travel PR? Two experts throw new light on a transforming discipline

What’s going on in travel PR? Two experts throw new light on a transforming discipline

In this week’s episode PRWeek editor-in-chief Danny Rogers is joined by Paul Charles, former Virgin Atlantic comms director and founder of The PC Agency, and Jules Ugo, former boss of Lotus and now fo...

13 Elo 39min

FleishmanHillard UK chief: agencies must transform commercially

FleishmanHillard UK chief: agencies must transform commercially

FleishmanHillard UK CEO Marshall Manson discusses his plans for the Omnicom agency and challenges the industry on how it must change, in PRWeek’s latest podcast.Beyond the Noise looks at some of the b...

6 Elo 39min

‘I blacklisted a rude journo – am I the PR a***hole?’

‘I blacklisted a rude journo – am I the PR a***hole?’

PRWeek runs the rule over more of your confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and...

30 Heinä 37min

The biggest risks facing corporate affairs – PRWeek/In.Comms podcast, with BT and Deloitte

The biggest risks facing corporate affairs – PRWeek/In.Comms podcast, with BT and Deloitte

How has corporate affairs been changing, and what’s the future for the function? A new podcast from PRWeek and In.Comms takes a look.Our guests this week are Mark Hutcheon, a director in Deloitte who ...

23 Heinä 53min

Golin Ketchum UK chief: ‘the work starts now’

Golin Ketchum UK chief: ‘the work starts now’

How has the Golin-Ketchum merger fared in the UK? We hear first-hand in PRWeek’s latest podcast, which features our guest Ondine Whittington, president of Golin Ketchum and Virgo Health London.Beyond ...

16 Heinä 33min

Should PR ditch phone calls? Gen-Z pros debate

Should PR ditch phone calls? Gen-Z pros debate

A pair of young PR stars are guests on this week’s Beyond the Noise podcast, discussing AI, office attendance, navigating LinkedIn and more.Beyond the Noise looks at some of the biggest communications...

8 Heinä 35min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
rss-rahapodi
psykopodiaa-podcast
mimmit-sijoittaa
ostan-asuntoja-podcast
rahapuhetta
lakicast
oppimisen-psykologia
sijoituskaverit
rss-sami-miettinen-neuvottelija
rss-pinnan-alle
rss-karon-grilli
rss-porssipodi
inderespodi
rss-rahamania
rss-oivalluksia-rahasta-elamasta
rss-doulapodi
hyva-paha-johtaminen
leadcast
rss-inderes