Growth, Greatness, and Change: How do we get more?
Farm4Profit Podcast18 Maalis 2024

Growth, Greatness, and Change: How do we get more?

  • www.johndeere.com
  • www.meridianmfg.com
  • www.agleader.com
  • https://www.corteva.us/products-and-solutions/crop-protection/Nitrogen-Stabilizers.html

@sonomacountywinegrowers Growing Boards and Associations

  • Karissa Kruse - President & CEO of Sonoma County Wine Growers
  • 2017 - launched the Sonoma County Center for Ag Sustainability
  • Focused on bringing subject matter experts to Sonoma County
  • Gave a TEDx talk “Drink the Good Stuff”
  • 2014: selected as a North Bay Business Journal Women in Business Award
  • 2015/16: named Wine Business Monthly Magazine’s Top 50 Wine Industry Leaders
  • 2020: Congressman Mike Thompson names Kruse Women of the Year for his district
  • About Sonoma County
  • For every acre of wine grapes in the county, there are two acres of other diversified ag (apple trees, dairies, cut flowers, and produce)
  • 6% of Sonoma County’s 1 million acres are planted to wine grapes (60k acres)
  • 99% of sonoma county's vineyard acres are certified sustainable
  • 1,800 winegrowers call sonoma county home
  • 80% of the county’s vineyards are <100 acres and 40% are <20 acres
  • The association has a focus of Sustainability, why?
  • 2014: commitment to come the most sustainable winegrowing region in the world
  • Sonoma County Sustainable Wine App Tells the stories of the wine growing families - from the label of the bottle
  • Climate Adaptation Certification
  • Partnered with the California Land Stewardship Institute for local wine growers
  • Pilot Program to address the sequestration of nitrous oxide and carbon emissions
  • Goal: help growers understand the best practices for climate mitigation in vineyards
  • What happens when you are able to achieve “buy in” from association members?
  • When the board or organization begins to grow, how to you fan the flames for more growth?
  • Collaboration with John Deere - ‘The Farm of the Future’ Announced Jan. 2024
  • Sonoma County winegrowers and innovative companies can pilot concepts that may eventually result in game-changing solutions
  • Markets with sporting events to Raise awareness and accessibility for Sonoma County Wines
  • Partnerships with the San Francisco Giants and the Houston Rockets
  • Featured in +120 events at the Toyota Arena
  • What fuels her passion to keep going?
  • How best does she learn something new?
  • Summary and Challenge

PODCAST LINK & CONTACT INFO

Don’t forget to like the podcast on all platforms and leave a review where ever you listen!
Website

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Shareable episode link

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Email address

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Phone

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Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

Website: www.Farm4Profit.com

Shareable episode link: https://intro-to-farm4profit.simplecast.com

Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

Follow us on TikTok: https://www.tiktok.com/@farm4profitllc

Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/

Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk.


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