Ep. 43: What CPG brands can learn from Feastables in the D2C landscape (Feat. Jess Cervellon, Feastables)
Commerce Insights5 Kesä 2023

Ep. 43: What CPG brands can learn from Feastables in the D2C landscape (Feat. Jess Cervellon, Feastables)

CPG can be a tough industry when it comes to the digital and direct-to-consumer landscape. Feastables, created by popular Youtuber Mr.Beast has successfully created a brand experience in the digital space that customers love. What advice does Head of Customer Experience Jess Cervellon give to aspiring CPG brands looking to branch into the direct-to-consumer space?


In this episode, we discuss things like data, personalisation, consumer behavior, creating the ultimate brand experience... and more!


Jess Cervellon is Head of Customer Experience at Feastables- a chocolate bar company created by YouTuber and philanthropist MrBeast, in partnership with Night Media. They specialize in creating chocolate and treats made of organic ingredients.

Mikko Rekola is the Chief Evangelist at Woolman - a D2C and Shopify Plus agency helping global brands reach commerce success.


Jaksot(80)

Ep.80: Q2 Recap and Q3 Expectations in Digital Commerce

Ep.80: Q2 Recap and Q3 Expectations in Digital Commerce

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Ep.79: Shopify Editions Dev 25: Special from Toronto

Ep.79: Shopify Editions Dev 25: Special from Toronto

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Ep.78: Shopify Summer Editions 2025: Wishlist from Woolman Customers

Ep.78: Shopify Summer Editions 2025: Wishlist from Woolman Customers

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Ep.77: Unified app stack discussion with Clearer.io, what’s the latest?

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In this episode, Clearer.io's President and COO Tom Goodwin explains the story behind Clearer.io and the value they bring to Shopify Plus merchants. During the discussion, we touch on the importance o...

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Ep.76: The latest in payments: Why Local PSPs Still Matter?

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In this episode, Arto Juvonen from Woolman breaks down how Woolman supports payment providers and shares insights as a Shopify-recommended Payment Partner Provider. Arto discusses key trends, lessons ...

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Ep.75: Shoptalk Spring 2025 – Highlights and Key Takeaways for Digital Commerce

Ep.75: Shoptalk Spring 2025 – Highlights and Key Takeaways for Digital Commerce

In this special episode, our Chief Evangelist Mikko Rekola shares his fresh insights straight from Shoptalk Spring 2025 in Las Vegas. What were the buzzwords, and where is digital commerce heading nex...

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Ep.74: AI Search & Smart Merchandising: What’s Next for Ecommerce?

Ep.74: AI Search & Smart Merchandising: What’s Next for Ecommerce?

In this guest episode, Rachel Tonner, VP of Product Marketing at Athos Commerce, joins Woolman’s Chief Evangelist, Mikko Rekola, to discuss the latest developments in AI-powered search. What should me...

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Ep. 73: Shopify app store in 2025 – what’s trending and what’s next?

Ep. 73: Shopify app store in 2025 – what’s trending and what’s next?

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