Revolutionizing SMB Advertising: The Vibe Story

Revolutionizing SMB Advertising: The Vibe Story

In this episode sponsored by vibe.co, the founders Arthur Querou and Franck Tetzlaff, discuss their journey in creating a platform tailored for small and medium-sized businesses (SMBs) in the advertising space. They emphasize the importance of simplicity and user-friendliness in their technology, while also addressing the common misconceptions and challenges SMBs face in advertising, particularly in the realm of TV. The conversation also touches on the metrics that matter for measuring success in advertising campaigns and the innovative culture at Vibe that drives their mission forward. Looking ahead, they share their ambitious goals for the future of Vibe and the SMB market. Takeaways Vibe was created to make TV advertising accessible to SMBs. CTV has the potential to rival search and social media in advertising. Simplicity in user experience is key for SMB adoption. Many SMBs believe TV advertising is too expensive. Creative assets can be repurposed for TV from social media. Measurement of advertising outcomes is crucial for SMBs. Vibe aims to provide a tailored experience for diverse SMB needs. The team culture at Vibe emphasizes speed and innovation. Vibe's goal is to reach a billion in ad spend annually. The future of TV advertising holds significant untapped potential. Chapters 00:00 The Genesis of Vibe: Addressing the SMB Market 03:08 Simplicity Meets Functionality: User Experience in Ad Tech 05:51 Overcoming Barriers: Challenges for SMBs in Advertising 08:47 Measuring Success: Metrics that Matter for SMBs 12:07 Team Culture and Innovation: The Vibe Approach 14:47 Future Vision: Scaling Vibe and the SMB Market

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(88)

Building Trust, Attention & Authenticity in the AI Advertising Era with Luis Di Como

Building Trust, Attention & Authenticity in the AI Advertising Era with Luis Di Como

In Episode 3 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, Luis Di Como, former EVP of Global Media at Unilever, joins Jeremy Bloom and AdTechGod to discuss the growing complexi...

25 Kesä 14min

The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud

The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud

In Episode 1 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, AdTechGod and Jeremy Bloom sit down with Mark Zagorski, CEO of DoubleVerify, to discuss the future of AI-driven advert...

18 Kesä 11min

From Show to Scene: How Contextual CTV Targeting Is Transforming Programmatic Advertising

From Show to Scene: How Contextual CTV Targeting Is Transforming Programmatic Advertising

Dave Bernath, CEO of WURL, joins Jeremy Bloom and AdTechGod to discuss the evolution of CTV targeting from broad audience and show-level approaches to scene-level contextual targeting. The conversatio...

4 Kesä 12min

From Show to Scene: Why Contextual Targeting Matters More Than Ever with Emily Kennedy, Dentsu

From Show to Scene: Why Contextual Targeting Matters More Than Ever with Emily Kennedy, Dentsu

In Episode 2 of From Show to Scene sponsored by Wurl, Emily Kennedy, EVP and Head of Marketplace at Dentsu, joins Jeremy Bloom and AdTechGod to discuss how contextual targeting is evolving from a plan...

28 Touko 10min

From Show to Scene: Why Moment-Based Targeting Is the Future of CTV with Lauri Baker from KERV

From Show to Scene: Why Moment-Based Targeting Is the Future of CTV with Lauri Baker from KERV

In episode 1 of From Show to Scene, Lauri Baker, Senior Vice President, Head of Partnerships at KERV, explains why audience targeting alone is no longer enough in CTV. She explores the shift from broa...

7 Touko 14min

From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

In this episode of From Screen to Store, sponsored by JamLoop, Tiffany Lee from Fleet Feet breaks down how a national brand scales local impact across 285+ stores while balancing eCommerce and in-stor...

24 Huhti 10min

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

In Episode 4 of the From Screen to Store series, sponsored by JamLoop, Jay Blecker, President of Mosquito Squad, shares how franchise operators are leveraging connected TV (CTV) to scale customer acqu...

23 Huhti 11min

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

In Episode 3 of the From Screen to Store series, sponsored by JamLoop, Alex Back, CEO of Couch, breaks down what actually works today from CTV and video to holistic media strategies. Learn why influen...

16 Huhti 12min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
ostan-asuntoja-podcast
hyva-paha-johtaminen
lakicast
rss-rahamania
rss-paasipodi
rss-sami-miettinen-neuvottelija
rss-pinnan-alle
rss-inderes
rss-karon-grilli
oppimisen-psykologia
pomojen-suusta
rss-alanvaihtajat
rss-lentopaivakirjat
rss-porssipuhetta