Advice Line with Lyndon Cormack of Herschel Supply Co.

Advice Line with Lyndon Cormack of Herschel Supply Co.

Herschel Supply Co. co-founder Lyndon Cormack joins Guy on the Advice Line, where they answer questions from three early-stage founders about leveraging brand stories to reach new customers.

Today we meet Lauren in Michigan, a former journalist now capturing family histories in bespoke commemorative books. Then Jon in London, whose creation might be a solution for the pile of clothes on your chair. And Virginia in Alaska, who designed a bra that stays comfortable through a 12-hour nursing shift—and now wants to expand to the lower 48.

Thank you to the founders of Memory Lane Jane, Floordrobe, and SWOOP for being a part of our show.


If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

And be sure to listen to Herschel Supply Co.’s founding story as told by Lyndon and his brother Jamie on the show in 2023.


This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com or on Substack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(804)

How I Built Resilience: Live with Tobias Lütke and Jon Stein

How I Built Resilience: Live with Tobias Lütke and Jon Stein

When Tobias Lütke started Shopify, he wanted to empower merchants to start small and build resilience. Tobi spoke with Guy about the relevance of those principles in 2020, as he explains the rise of S...

16 Touko 202029min

How I Built Resilience: Live with Samin Nosrat and Alice Waters & Fanny Singer

How I Built Resilience: Live with Samin Nosrat and Alice Waters & Fanny Singer

Samin Nosrat, the author of Salt, Fat, Acid, Heat, talks with Guy about unintentionally writing the ultimate quarantine cookbook, and how she's been inspired by the camaraderie among fellow home cooks...

14 Touko 202026min

Impossible Foods: Pat Brown

Impossible Foods: Pat Brown

When he was nearly 60, Pat Brown left a dream job to pursue an ambitious mission: to create delicious meat from plants. As a biochemist, he'd become alarmed at the destructive impact of meat productio...

11 Touko 20201h 3min

How I Built Resilience: Live with Stewart Butterfield and Steve Holmes

How I Built Resilience: Live with Stewart Butterfield and Steve Holmes

Slack's co-founder Stewart Butterfield wonders what the future of work will look like for his 12 million customers. Springfree Trampoline's co-founder Steve Holmes says the company has seen a 300 perc...

9 Touko 202021min

How I Built Resilience: Live with Christina Tosi and Gary Erickson & Kit Crawford

How I Built Resilience: Live with Christina Tosi and Gary Erickson & Kit Crawford

Since March, only five of Milk Bar's 18 locations have been up and running, but founder Christina Tosi tells Guy she is determined to bring the joy of baking to the doorsteps of family, friends, and h...

7 Touko 202029min

Cotopaxi: Davis Smith

Cotopaxi: Davis Smith

By his mid-30's, Davis Smith had co-founded two businesses. The first ended well, but the second was such a disappointment that he wondered if he should even bother trying again. But he did. In 2014, ...

4 Touko 20201h 5min

How I Built Resilience: Live with José Andrés

How I Built Resilience: Live with José Andrés

When chef José Andrés isn't running Michelin-starred restaurants, he's feeding the masses through World Central Kitchen, a nonprofit he founded that brings food to people during humanitarian crises. T...

30 Huhti 202028min

Fitbit: James Park

Fitbit: James Park

In 2006, James Park had what he describes as a "lightning bolt" moment when he first used a Nintendo Wii. Fascinated by its motion-tracking controller, James wondered if you could take the technology ...

27 Huhti 20201h 4min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
ostan-asuntoja-podcast
herrasmieshakkerit
rss-rahamania
rahapuhetta
rss-h-asselmoilanen
rss-seuraava-potilas
rss-paasipodi
inderespodi
taloudellinen-mielenrauha
rss-neuvottelija-sami-miettinen
rss-markkinointitrippi
van-elamaa
pomojen-suusta
sijoituspodi
yrittaja
rss-lahtijat