How Rolex Turns Over $11 Billion But Makes $0 Profit
Secret Leaders28 Helmi 2025

How Rolex Turns Over $11 Billion But Makes $0 Profit

Rolex is one of the most iconic and prestigious brands in the world, generating an incredible $11 billion in annual revenue. But here’s the shocking twist—Rolex doesn’t make a single dollar in profit. So, where does all that money go? And how does Rolex continue to dominate the luxury watch industry without traditional profits? In this episode of Secret Leaders, we uncover the fascinating truth behind Rolex’s unique business model, its non-profit ownership structure, and why it reinvests billions instead of pocketing profits. ______________ Sign up to Wise Business banking: https://wise.com/uk/business/ Join Vanta and receive $1000 off: http://vanta.com/secretleaders

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My Favourite Failure: How Knockoffs Killed the Leisure Suit Revolution - Jerry Rosengarten

My Favourite Failure: How Knockoffs Killed the Leisure Suit Revolution - Jerry Rosengarten

Jerry Rosengarten is a seasoned, serial entrepreneur and designer who, somewhat unexpectedly, created a revolution in menswear when he designed the leisure suit. However, the leisure suit's success wa...

25 Huhti 20248min

Become an expert in uncertainty (w/ Sam Conniff )

Become an expert in uncertainty (w/ Sam Conniff )

As a founder, uncertainty is the air you breathe. Sam Conniff, entrepreneur, bestselling author, and co-creator of the Uncertainty Experts, shares his invaluable insights and strategies for navigating...

23 Huhti 20241h 12min

My Favourite Failure: Balancing Parenthood and Entrepreneurship - Alyson Caffrey

My Favourite Failure: Balancing Parenthood and Entrepreneurship - Alyson Caffrey

Alison Caffrey opens up about the perfect storm she faced as a new mom and entrepreneur. With her business reliant on her time and her husband losing his income, Alison found herself answering client ...

18 Huhti 202417min

Mastering the Art of Communication ( w/ Charles Duhigg )

Mastering the Art of Communication ( w/ Charles Duhigg )

As a leader, your number one job is to be an effective communicator.,  Pulitzer Prize-winning journalist and author Charles Duhigg shares his incredible insights and practical strategies for mastering...

16 Huhti 20241h 17min

My Favourite Failure: How to fail without getting knocked out - Tom McLeod

My Favourite Failure: How to fail without getting knocked out - Tom McLeod

Tom McLeod, a serial entrepreneur, shares his wild journey of building 5 companies and surviving a dozen failures. From spy camera apps to failed iPhone tossing games, Tom's story is a masterclass in ...

11 Huhti 202427min

A Founder's guide to navigating the law  (w/Daniel van Binsbergen)

A Founder's guide to navigating the law (w/Daniel van Binsbergen)

There is a problem. Lawyers and Founders have misaligned incentives. Daniel van Binsbergen, lawyer turned founder, shares his perspective on tackling legal challenges in the startup world. Having Fou...

9 Huhti 202454min

My Favourite Failure: Giving up my dream opera career - Caroline Dowd-Higgins

My Favourite Failure: Giving up my dream opera career - Caroline Dowd-Higgins

Failing Forward! An Opera Singer's Lessons in Resilience and Reinvention From the opera stage to executive coaching, Caroline Dowd Higgins exemplifies resilience and courage. She recounts her promisin...

4 Huhti 202410min

The simple path to great strategy: Alex Smith

The simple path to great strategy: Alex Smith

“99% of successful businesses don’t have a strategy” Alex Smith, a renowned business strategist who argues that real strategic skill isn't about getting caught up in overwhelming complexity, but about...

2 Huhti 20241h 17min

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