How Rolex Turns Over $11 Billion But Makes $0 Profit
Secret Leaders28 Helmi 2025

How Rolex Turns Over $11 Billion But Makes $0 Profit

Rolex is one of the most iconic and prestigious brands in the world, generating an incredible $11 billion in annual revenue. But here’s the shocking twist—Rolex doesn’t make a single dollar in profit. So, where does all that money go? And how does Rolex continue to dominate the luxury watch industry without traditional profits? In this episode of Secret Leaders, we uncover the fascinating truth behind Rolex’s unique business model, its non-profit ownership structure, and why it reinvests billions instead of pocketing profits. ______________ Sign up to Wise Business banking: https://wise.com/uk/business/ Join Vanta and receive $1000 off: http://vanta.com/secretleaders

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 Is AI going to ruin the world? Experts & Entrepreneurs discuss…

Is AI going to ruin the world? Experts & Entrepreneurs discuss…

In this video, leading entrepreneurs and experts dive deep into one of the most pressing questions of our time: Is artificial intelligence going to ruin the world? With AI evolving faster than ever, c...

3 Tammi 202511min

Compilation: These UNTOLD Stories Will Blow Your Mind

Compilation: These UNTOLD Stories Will Blow Your Mind

In this episode, we dive into three incredible stories that blew our minds. Lionel Barber recounts his chilling experience interviewing Vladimir Putin at the Kremlin, giving us a rare insight into wha...

27 Joulu 202422min

8 Life-Changing Books To Read In 2025

8 Life-Changing Books To Read In 2025

Looking for the best books to fuel your success in 2025? In this video, we dive into the top books that have shaped our entrepreneurial journey and made a lasting impact on our lives. Whether you're j...

20 Joulu 202439min

How I disrupted a $671 billion industry from my bedroom

How I disrupted a $671 billion industry from my bedroom

Every entrepreneur dreams of disrupting an industry, but few have done it as boldly as today's guest. In this episode, we dive into the story of a visionary who took on billion-dollar skincare giants ...

17 Joulu 20241h 6min

Our Regrets On Interviewing James Watt

Our Regrets On Interviewing James Watt

As series 7 draws to a close, in this episode we sit down to chat about some of our favourite episodes, our personal highlights, some of our regrets and how Dan got rejected by Deborah Meaden. _______...

13 Joulu 202440min

How Creators AND Businesses Can Win In The New Economy- Caspar Lee

How Creators AND Businesses Can Win In The New Economy- Caspar Lee

In this episode, Caspar Lee opens up about why he decided to leave his YouTube career behind, despite having 7 million followers, to focus on a new, exciting chapter: becoming a successful entrepreneu...

10 Joulu 20241h 25min

Diary Of A CEO Embarrassing Moment, Selling Feet Pics & Our NEW STUDIO

Diary Of A CEO Embarrassing Moment, Selling Feet Pics & Our NEW STUDIO

In this episode we discuss Dan’s embarrassing moment as the first guest on diary of a CEO, we reflect on some of our recent episodes and discuss How Lily Allen and Kate Nash are making the most of OF ...

6 Joulu 202438min

Why creators risk losing their audience - Dom Smales

Why creators risk losing their audience - Dom Smales

In this eye-opening episode, we sit down with Dom Smales, founder of Gleam Futures, to discuss why the creator economy is on the verge of collapse and what creators must do to avoid losing their audie...

3 Joulu 20241h 2min

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