When to Avoid Running Performance Max Campaigns

When to Avoid Running Performance Max Campaigns

This episode exposes the pitfalls of relying on Performance Max (PMAX) campaigns and misleading in-app ROAS metrics. Instead of letting Google’s AI dictate success, marketers must focus on real business health—profitability and growth. The discussion highlights PMAX’s limits for expansion, the importance of third-party attribution, and why agencies should educate clients before making disruptive changes. The key takeaway? Success isn’t about ROAS—it’s about actual profit.

Chapters:

00:00 Introduction: Reflecting on Pre-PMAX Strategies

00:34 Educate Before You Disrupt: Client Communication

00:44 Performance Max vs. Standard Shopping

01:15 The Importance of Client's Bank Account Health

01:42 Challenges with Performance Max

02:46 Case Study: Agency Performance Evaluation

04:28 Measuring Business Health Over ROAS

06:35 Benchmarking and Scaling Strategies

This is a clip from one of our You vs. Google Mastermind.

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/


👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/


🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

Sign up for a FREE Growth Plan today: https://sol8.com/ap/


👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to

Jaksot(504)

Meta Ads Automation Problem: When Algorithms Fail Your Strategy

Meta Ads Automation Problem: When Algorithms Fail Your Strategy

While Meta Ads automation can be a powerful tool, you can’t always rely on it especially when you need to reach diverse audiences. Paid Social Managers Emily Hlavac and Emma Nold talk about understand...

13 Syys 20259min

Generic Creatives: The Silent Killer of Your Ad Performance

Generic Creatives: The Silent Killer of Your Ad Performance

Ever wonder why your ads are underperforming? Your generic creatives might be the culprit! In this video, Paid Social Managers Emily Hlavac and Emma Nold explain why generic ads fail to connect with a...

11 Syys 202511min

Mastering Client Management: Handle Tough Problems, Upsell Smart & Win Over Difficult Clients

Mastering Client Management: Handle Tough Problems, Upsell Smart & Win Over Difficult Clients

Stuck without an immediate solution for a client? Want to upsell additional services without sounding salesy? Or are you dealing with difficult clients who ignore your boundaries? This video is your q...

1 Syys 202511min

Don't Make These Client Management Mistakes! (Hidden Relationship Killers Revealed)

Don't Make These Client Management Mistakes! (Hidden Relationship Killers Revealed)

Are you making critical client management mistakes that are costing you trust and retention? In this video, our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, reveal the H...

22 Elo 20258min

💰 eCommerce Success With Meta Ads: How It Affects Overall Digital Marketing Efforts

💰 eCommerce Success With Meta Ads: How It Affects Overall Digital Marketing Efforts

Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives ov...

20 Elo 20255min

Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!)

Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!)

Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to c...

10 Elo 20258min

How to Fix Low Click-Through Rates With Your Creatives

How to Fix Low Click-Through Rates With Your Creatives

Are your Google Ads campaigns getting seen but not clicked? Paid Social Managers Emily Hlavac and Emma Nold reveal why boring, repetitive, or off-brand visuals are costing you sales. They share tips o...

8 Elo 20255min

How to Build Brand-Aligned Creatives That Help Scale Campaigns

How to Build Brand-Aligned Creatives That Help Scale Campaigns

Paid Social Managers Emily Hlavac and Emma Nold reveal how to craft scroll-stopping creatives that convert! Learn how to spot-on brand consistency across all platforms (Facebook, Instagram), connectin...

6 Elo 202510min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-rahapodi
mimmit-sijoittaa
ostan-asuntoja-podcast
herrasmieshakkerit
rss-neuvottelija-sami-miettinen
rss-h-asselmoilanen
rahapuhetta
rss-rahamania
oppimisen-psykologia
pomojen-suusta
rss-lahtijat
rss-laakispodi
sijoituspodi
rss-porssipuhetta
rss-markkinointitrippi
rss-merja-mahkan-rahat
rss-sisalto-kuntoon
rss-inderes