Revisiting 'How Brands Grow' with Byron Sharp
'How Brands Grow' is one of the most influential books in marketing, exploring rules of brand growth such as mental and physical availability, double jeopardy, and increasing penetration. Professor By...
27 Elo 46min
The Effective CMO: Procter & Gamble's Marc Pritchard
Procter & Gamble is one of the world's biggest advertisers. Marc Pritchard, P&G's long-time Chief Brand Officer, joins WARC's Anna Hamill to share insights and lessons from almost 40 years in marketin...
25 Elo 39min
Emerging themes in creative effectiveness
What do the winning campaigns from the 2026 Cannes Lions for Creative Effectiveness tell us about successful marketing in 2026? WARC's Amy Rodgers and Effie Insight's John Bizzell examine the big narr...
20 Elo 17min
Agentic AI and the new delegation of consumer choice
New research by PHD and WARC explores the scale, timeline and implications of agentic AI for the wider marketing ecosystem. PHD's Rohan Tambyrajah and WARC's David Tiltman join Anna Hamill to discuss ...
18 Elo 39min
Social media, creators and the 'twin pace' brand
New research from WARC finds that social and creator marketing – for all its speed and cultural relevance – hits three structural ceilings that no amount of additional content or paid media can break ...
13 Elo 31min
Who murdered Madison Avenue?
How did ad agency economics become so challenging? Fee-cutting and low growth are part of the equation, but the roots of the issue go back decades. Ad industry analyst and author Michael Farmer joins ...
11 Elo 44min
Beyond vibes: Creator strategies to drive real effectiveness
Just 29% of creator ads outperform the average brand ad. Research from System 1, WPP Media and Tiktok uncovers what drives attention, emotion and brand recognition across creator content. System 1's A...
6 Elo 36min
The Effective CMO: Uber's Lucinda Barlow
Uber's Lucinda Barlow offers advice for marketers on how to build a safe culture for creative experimentation, identifying strategic blind spots, making decisions in times of extraordinary uncertainty...
4 Elo 32min
