Should you trust your gut?
Nudge3 Maalis 2025

Should you trust your gut?

Golf players, investors and CEOs perform better if they take their time. Or do they? Today, Prof. Gerd Gigerenzer reveals why intuition often outperforms complex analysis and how shortcuts can lead to smarter decisions in business, sports, and investing. You’ll learn: Why gut instinct can beat data-driven decisions (feat. insights from Gerd Gigerenzer). How firefighters, CEOs, and handball players make better choices under pressure. The dangers of overthinking—why too much time can worsen decisions (feat. 2004 golf study). Why simple rules predict outcomes better than complex models (feat. Wimbledon & NFL studies). --- Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ Gerd’s book Smart Management: https://mitpress.mit.edu/9780262548014/smart-management/ --- Sources: Baum, J. R., & Wally, S. (2003). Strategic decision speed and firm performance. Strategic Management Journal, 24(11), 1107–1129. Beilock, S. L., Bertenthal, B. I., McCoy, A. M., & Carr, T. H. (2004). Haste does not always make waste: Expertise, direction of attention, and speed versus accuracy in performing sensorimotor skills. Psychonomic Bulletin & Review, 11(2), 373–379. DeMiguel, V., Garlappi, L., & Uppal, R. (2009). Optimal versus naive diversification: How inefficient is the 1/N portfolio strategy? The Review of Financial Studies, 22(5), 1915–1953. Dörfler, V., & Eden, C. (2017). Becoming a Nobel Laureate: Patterns of a journey to the highest level of expertise. AoM 2017: 77th Annual Meeting of the Academy of Management, Atlanta, GA, August 4-8. Easterbrook, G. (2010). TMQ’s annual bad predictions review. ESPN. Eslam sdt Henry. (2018). Best football trick world cup 2006 Jens Lehmann [Video]. YouTube. https://youtu.be/LRAOEWAbO00 Johnson, J., & Raab, M. (2003). Take the first: Option-generation and resulting choices. Organizational Behavior and Human Decision Processes, 91(2), 215–229. Klein, G. A. (1999). Sources of power: How people make decisions. MIT Press. Reb, J., Luan, S., & Gigerenzer, G. (2024). Smart management: How simple heuristics help leaders make good decisions in an uncertain world. The MIT Press. Serwe, S., & Frings, C. (2006). Who will win Wimbledon? The recognition heuristic in predicting sports events. Journal of Behavioral Decision Making, 19(4), 321–332. https://doi.org/10.1002/bdm.530 West, D. C., Acar, O. A., & Caruana, A. (2020). Choosing among alternative new product development projects: The role of heuristics. Psychology & Marketing, 37(12), 1719–1736. https://doi.org/10.1002/mar.21397

Jaksot(281)

Why AI-generated content won't move you

Why AI-generated content won't move you

Most people prefer AI art until they know it’s AI-generated.  Today on Nudge, Professor of Consumer Psychology Matt Johnson explains why.  ---  Watch the bonus episode: https://nudge.kit.com/5fa339...

8 Syys 202524min

This small change can make a politician electable

This small change can make a politician electable

What determines who you vote for?  You probably think it's due to rational reasons. Economy. Sustainability. Immigration. Growth.  But research shows that your choice of vote isn’t as logical as yo...

1 Syys 202525min

When Schiphol Airport shredded 400 squirrels (and why no one was to blame)

When Schiphol Airport shredded 400 squirrels (and why no one was to blame)

Have businesses become less accountable? If something goes wrong with your flight, train, or takeaway, you’ll probably struggle to get a helpful response from someone. Today’s guest on Nudge, econom...

25 Elo 202537min

Dissecting Zohran Mamdani’s winning marketing tactics

Dissecting Zohran Mamdani’s winning marketing tactics

I joined The Hustle Daily Show to chat about NYC mayoral candidate Zohran Mamdani's and how his campaign cracked the code of modern political psychology by embracing vulnerability, leading with policy...

20 Elo 202520min

Did I Get It Wrong? | Revisiting Priming

Did I Get It Wrong? | Revisiting Priming

A few weeks back I debunked five studies on priming. But did I get it wrong?  Today’s guest on Nudge thinks I missed something.  Tune in to hear consumer behaviour expert Philip Graves explain his ...

18 Elo 202529min

‘New Coke’ and the marketing blunder of the century

‘New Coke’ and the marketing blunder of the century

In 1985, Coca-Cola changed its flavour. You probably know that this was a complete failure. ‘New Coke’ was discontinued after just 79 days. But you probably don’t know the true reason why New Coke ...

11 Elo 202529min

How your brain can reveal what you buy

How your brain can reveal what you buy

Paul Zak can predict what customers buy without speaking to them.  He’s even able to boost charitable donations by spraying a donor with hormones. Find out how in today’s episode of Nudge.  ---  R...

4 Elo 202531min

How this indie movie used psychology to beat Hollywood

How this indie movie used psychology to beat Hollywood

97% of independent films fail. Boiling Point did not. Today, I chat with executive producer Paul Mellor to learn how this movie applied psychological principles to outperform its peers and compete aga...

28 Heinä 202525min

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